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Many Stakeholders, One Story
- 商品編號：F1407F
- 商品分類：Article
- 長度：2頁
- 出版日期：2014-07-01
- 學門：
A former Wall Street analyst, Girsky learned the importance of synthesizing all the messages coming out of a company into one strong story line. "You'd be surprised," he writes, "how many companies change their messages often or present differing agendas to different audiences."