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WebSpective Software, Inc. (A)
- 商品編號：800136
- 商品分類：Case
- 長度：28頁
- 出版日期：1999-09-01
- 再版日期：2004-02-11
- 學門：
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy.