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Jack Sheaffer had a unique wastewater treatment system that produced no organic sludge, no odor, and was cheaper than conventional systems. He was worried, however, that his business might suffer if there were a turndown in the marketplace. His previous business venture had failed when interest rates rose at the end of the 1970s. He wanted a business plan that would insulate him from marketplace shocks and found it with the BOOM program of build, own, operate, and maintain. BOOM put Sheaffer's company in charge of owning and maintaining the wastewater treatment systems designed by the company. It offered a steady source of income through long-term contracts with food processors, municipalities, and the like. A facility built on the North Fork of the Shenandoah River in northern Virginia would be BOOM's first test.

Chronicles International Paper from 1957 to 2001 in its transition from a company with a unique focus on forest products to one that embraced land management practices and fostered recreational and wildlife uses of forestlands. In 2001, International Paper (IP) was a billion-dollar global paper and forest products company with stewardship over 12 million acres of private forestlands in the United States. IP's foray into land management was spearheaded in 1983 by forester and biologist Tom Bourland. Describes Bourland's first business plan for leasing recreational opportunities (hunting and camping) on IP land, IP's forestry management practices, revenues from recreation and, in 2001, new challenges facing the company: providing support for environmental management programs in the face of declining demand for hunting areas and increased demand for forest products that meet various environmental criteria.