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Can I Step Back from My Start-Up? (HBR Case Study and Commentary)
Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she's pregnant with her first child. She must decide whether to sell the company--which would give her more time with her family and help her start-up grow--or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo. -
Can I Step Back from My Start-Up? (Commentary for HBR Case Study)
Elena Pelc is the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products. Sales are good, but revenues have plateaued at about $1 million annually. Plus she's pregnant with her first child. She must decide whether to sell the company--which would give her more time with her family and help her start-up grow--or hire a new CEO and continue to exert some control over its future. With commentary from Candace Leak, the founder and CEO of Loanables.com, and Todd Olson, a cofounder and the CEO of Pendo.