個案總覽

This Case Study examines the key skills and factors of entrepreneurial success, and how educational courses pertaining to entrepreneurship can be designed to better contribute to the latter. These skills and factors are summarised in the BRiSK3 Mind model, which was crafted with insights gleaned from publications, media interviews, and personal interviews conducted with several entrepreneurs.

Case Study B is a continuation of building the entrepreneurial mindset using the BRiSK3MIND model in Case Study A. We would be following the journey of Mr. Neo Kah Kiat, Founder, Chairman and CEO of NEO Group Limited, as he navigated through his entrepreneurial journey. We encourage readers to trace his journey using the BRiSK3MIND.