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In January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain and defend its leadership position. It needed to tap India’s retail broking segment for continued growth. And in a market swamped with nearly identical products, Zerodha needed a strategy to avoid being confused with similar firms and to consistently be consumers’ first choice. Could it stay ahead of its rivals with product innovation?

In January 2019, the low-cost brokerage house Zerodha emerged as India's largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200-300 per cent annually; however, the company now needed a strategy to maintain and defend its leadership position. It needed to tap India's retail broking segment for continued growth. And in a market swamped with nearly identical products, Zerodha needed a strategy to avoid being confused with similar firms and to consistently be consumers' first choice. Could it stay ahead of its rivals with product innovation?

On the eve of the announcement of the results of India’s 2009 elections, a senior research analyst with a leading brokerage and investment house in India was trying to predict the possible outcomes of the election and to gauge their impact on the stock markets. The analyst wanted to recommend some optimal options strategies to his clients, as the outcome of events such as elections always led to high volatility and consequently high risks and returns. The formation of a majority government would likely give a significant boost to the markets, while the formation of a coalition government would likely have the opposite effect. The analyst was struggling to determine the kind of strategy (aggressive or defensive) he should suggest. He was working to help his clients make exponential profits in a short span of time without the fear of losing significant money.

On the eve of the announcement of the results of India's 2009 elections, a senior research analyst with a leading brokerage and investment house in India was trying to predict the possible outcomes of the election and to gauge their impact on the stock markets. The analyst wanted to recommend some optimal options strategies to his clients, as the outcome of events such as elections always led to high volatility and consequently high risks and returns. The formation of a majority government would likely give a significant boost to the markets, while the formation of a coalition government would likely have the opposite effect. The analyst was struggling to determine the kind of strategy (aggressive or defensive) he should suggest. He was working to help his clients make exponential profits in a short span of time without the fear of losing significant money.