個案總覽

Doctors' efficiency and patients' health outcomes stand to benefit from employing technology to resolve pain points. However, it is challenging to increase technology adoption rates in healthcare, especially in developing countries such as India where it is the need of the hour. This case provides in-depth discussions among company executives to highlight the challenges faced and to engage students to think critically about solutions for HealthPlix, the company which focuses on how target users (i.e., doctors) are encouraged to adopt AI technologies. It also provides an overview of Indian healthcare market, challenges and possible future opportunities for health tech firms.

Many individuals and organisations have started working alongside AI. AI, and its influence on work and employment, has been studied with much interest by researchers and managers. The implementation of AI has brought commercial gains as well as challenges. This case outlines these challenges in an operations context and offers a hands-on analytical exercise for selecting the right strategy as well as addressing challenges. It also offers hands-on lessons about how to weather the wind in the organisation when introducing AI bots. Students will navigate the decision-making process regarding AI implementation, under the circumstance of AI bots working alongside humans.

After two decades of insufficient work, scarce revenue, and meagre lifestyles, the weaver community of Sircilla was plagued with financial instability. To generate more income, these weavers invested in new weaving machinery. Whilst the looms increased their production of cloth, sales remained stagnant with no market for this increased production. This lethal combination of financial hardship and desperation left the community in much distress, resulting in suicides. This case study discusses this below-the-bottom-of-the-pyramid situation and the interventions that worked. It also provides students with the opportunity to experience policy makers' dilemmas through an analytical exercise. This case is suited for classes focused on policy making, strategy as well as sustainability.

Supplement for Case NTU318