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This case uses the example of a Hospital's Emergency Department to introduce Little's formula of I = RT, a fundamental law in operations management. Through a series of questions, the case guides students through issues of capacity, marginal profits, costs, and inventory. The case also asks students to consider hypothetical scenarios and make decisions backed by their calculations.

This case follows Laura Milanes as she defines the problems facing Midco Pharmaceuticals, a leading manufacturer of store brand over-the-counter (OTC) drugs and vitamins. Students analyze Midco's new-product development (NPD) process. This requires critical-path, capacity, and process flow analysis. Students then conduct a cost-benefit analysis and make recommendations.