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Beijing Mirror Corp.
- 商品編號：9A98M033
- 商品分類：Case (Field)
- 長度：23頁
- 出版日期：1998-11-25
- 再版日期：2010-01-02
- 學門：
Beijing Mirror Corporation owned the patent for a newly invented rearview mirror which eliminated the usual blind spot. At issue for the company was how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently, or via joint venture? Should they do so with a local or foreign company? What pricing, promotional and distribution approaches made sense? What is their resource position relative to these decisions?