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Beyond the 4Ps: A New Marketing Paradigm Emerges
Our mental models, or mindsets, determine the way we see the world, make decisions and behave. In the realm of Marketing, the author argues that many peoples' mental models are severely outdated. He explains why the old Marketing paradigm is outdated, and describes six aspects of the new landscape that modern marketers must embrace in order to thrive in what he calls "a new marketing paradigm."