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ABC and Food Lion: A Case Study
The rise of highly-rated nonfiction television programs has sparked concern about the techniques which television producers use to gather images and information. This press ethics case focuses on a particularly controversial technique: the decision of the American Broadcasting Company (ABC) to use hidden cameras and undercover producers to gather footage said to show that the Food Lion supermarket chain was re-labeling meat so as to sell what might be spoiled meat as fresh. It also explores the motivations and sources of journalists, as well as the novel approach Food Lion used to strike back at ABC, seeking damages not for libel but for fraud, trespass, and breach of duty of (employee) loyalty, on the part of undercover reporters who actually obtained employment at Food Lion. HKS Case Number 1397.0