• Blue River Technology (B)

    Supplement for E408A
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  • Brewing the Perfect Blend: Starbucks Enters India

    In January 2012, Starbucks enters into a 50:50 joint venture with Tata Global Beverages Limited (TGBL), under which Starbucks will own and operate outlet stores in Mumbai. TGBL has a strong reputation and presence throughout the entire coffee production chain - growing, roasting and trading - that has helped Starbucks navigate its entry into the Indian market. But will this alliance be enough for Starbucks to overcome the political, economic, social and cultural challenges unique to the Indian market and establish its stamp? Would it even be possible to do so without a local partner?
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  • Middle East Turnaround: Strategy at Abu Dhabi Commercial Bank after the Financial Crisis

    Abu Dhabi Commercial Bank had experienced huge success before the 2008 financial crisis caused a spectacular downturn. Grasping the gravity of the situation, a new CEO engages in a successful turnaround. The case highlights the role of leadership, creating a culture of collaboration, and implementing new systems in accomplishing this.
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  • Azza Al Qubaisi: The Artist Entrepreneur

    This case tells the story of Azza Al Qubaisi, a female Emirati role-model entrepreneur - how she successfully developed a novel business idea, established a business, and created a new market for jewellery design "Made in UAE".
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  • Puig: The Second Century

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  • Kumbh Mela: India's Pop-up Mega-City

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  • Harold Mills at ZeroChaos (A)

    After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and relationships were becoming strained.
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  • Harold Mills at ZeroChaos (B)

    After leading a management buy-out, Harold Mills transformed ZeroChaos into a global staffing enterprise. Poised to raise additional capital to fund the company's next phase of growth, he was also confronting the liquidity demands of his early-stage investors and relationships were becoming strained.
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  • Sustainability at Siemens

    Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward.
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  • Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

    In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in assets, Prudential Financial agreed to irrevocably guarantee the full payment of pension benefits to approximately 110,000 participants of General Motors Retirement Program for Salaried Employees and assume all risks related to investment, interest rate, and longevity as well as all operational and administrative requirements to make those payments for as long as necessary. As they gear to close another significant PRT transaction with Verizon, Dylan Tyson and Phil Waldeck, senior managers of the Pension & Structured Solutions group at Prudential, consider the strategic importance of these deals for Prudential business strategy and the potential growth of the PRT business in light of trends in interest rates and longevity, the regulatory and reporting landscape for defined-benefit pension plans, and the appetite for pension funding risk of plan sponsors. The case examines the pension fund industry, drivers of pension funding risk including investment risk, interest rate risk, and rising participant longevity, the regulatory and reporting landscape for pension funds, and the strategies available to pension funds to de-risk their plans. It then examines insurance companies and specifically Prudential Financial's competitive advantage in managing pension risk and implementing de-risking strategies for pension funds in the context of Prudential Financial's decision to commit resources to expand its PRT group that resulted in the pension liability buy-out deal with General Motors. Finally, the case examines the development and implementation of a PRT deal of this size and complexity, and explores the implications of such deals for the future of the asset management industry.
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  • THE HONG KONG JOCKEY CLUB: TRANSFORMING CUSTOMER EXPERIENCE THROUGH INFORMATION TECHNOLOGY

    For over 125 years, the Hong Kong Jockey Club (the Club) had been Hong Kong's only organizer of horse races. Although it had made horse race betting a popular game in Hong Kong, its customers were aging. To change this, the Club launched a project to make the game more enjoyable for its customers of the technology-savvy generation. Based on market research and the latest technological developments, the project team set out to develop the world's largest betting entertainment tables. The team aimed to design them in a way that matched the lifestyle of the young and tech-savvy customers, allowing them to enjoy horse race betting in a more intuitive and social way. But this meant major technical and organizational hurdles along the way. Two years after its conception, two tables were launched. The target customers were satisfied with the betting experience, but to what extent would these tables improve the Club's long-term outlook?
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  • Sawchyn Guitars: Can an Old Business Learn New Tricks? - Spreadsheet for Instructors

    Excel spreadsheet for instructors.
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  • Sawchyn Guitars: Can an Old Business Learn New Tricks?

    <p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Laurier School of Business and Economics Best Case Award</strong></p><br>The owner of Sawchyn Guitars makes fine handmade acoustic guitars and mandolins. After 40 years of operating from a two-storey backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business is still strong, the owner sees the opportunity to realize his dream of providing a full-service musical instrument haven for the local music community through a proper storefront. After opening a new retail location, public reception to the new store is overwhelmingly positive, but the success in new business lines restricts the capacity to build new instruments. Despite the enthusiastic response to the store, the business is experiencing unanticipated growing pains related to managing small-business growth.
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  • Leadership at Research in Motion

    Two people with opposing skills – business management and marketing on the one hand and technological know-how on the other – are joint chief executive officers of a market-leading smartphone manufacturer. Their leadership styles, decision-making and relationship with each other are paramount from the company’s inception, through its rise, its response to mounting competition and the period of declining performance that followed. Conflicting points of view provide the basis for debate about what led to the company’s decline and to what extent top management leadership (versus insurmountable market forces) was responsible for its loss of market share and brand loyalty.
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  • Sawchyn Guitars: Can an Old Business Learn New Tricks?

    AWARD WINNING CASE - Laurier School of Business and Economics Best Case Award 2013. The owner of Sawchyn Guitars makes fine handmade acoustic guitars and mandolins. After 40 years of operating from a two-storey backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business is still strong, the owner sees the opportunity to realize his dream of providing a full-service musical instrument haven for the local music community through a proper storefront. After opening a new retail location, public reception to the new store is overwhelmingly positive, but the success in new business lines restricts the capacity to build new instruments. Despite the enthusiastic response to the store, the business is experiencing unanticipated growing pains related to managing small-business growth.
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  • My School Bus

    A small-scale school bus company was founded five years ago to facilitate the home-to-school transportation of high school and middle school students who were enrolled in specialized programs. The company was owned by a husband-and-wife team who worked full time to arrange private bus transportation to four schools within their neighbourhood school district. The company was operating below break-even, and the owners wondered how they might increase ridership or revenues.
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  • My School Bus

    A small-scale school bus company was founded five years ago to facilitate the home-to-school transportation of high school and middle school students who were enrolled in specialized programs. The company was owned by a husband-and-wife team who worked full time to arrange private bus transportation to four schools within their neighbourhood school district. The company was operating below break-even, and the owners wondered how they might increase ridership or revenues.
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  • Modern Family Planning: The Business of Circle Surrogacy

    The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy agencies in the world, as its president and founder, John Weltman, was about to share an executive presentation with his core management team where he would recommend an option to outsource its surrogacy services. While the changing cultural and regulatory environment had made surrogacy possible for more people, it remained cost-prohibitive for the majority of its eligible audience. Weltman's proposal, if enacted, would create a new opportunity for CS, increasingly faced with competition from other agencies, to offer lower cost surrogacies to intended parents. However, the launch of an outsourced surrogacy service would threaten the company's core value proposition and challenge its prevailing high-touch, premium strategy. How should Weltman and CS best proceed?
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  • Jungle Beer: An Entrepreneur's Journey

    This case follows Aditya Challa, a craft beer aficionado whose passion for good beer led him on an international quest to study the art of brewing in Scotland and eventually to Singapore, where he started a microbrewery business with his friends in 2011. By October 2012, sales of his craft beer have been increasing 20% per month, bringing up his production to about one-third operating capacity. However, future growth remains uncertain - with specific challenges in distribution and branding. Craft beer is still a relatively unknown concept in the city-state, and consumers remain skeptical of premium priced local beer. Moreover, big breweries in the Singapore market have already locked down most retailers with exclusive draft contracts. Challa has to review his business model and growth strategy in terms of how and where he can sell his beer while continuing to build the Jungle Beer brand.
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  • Ken Private Limited: Digitization Project

    The COO of a global knowledge-outsourcing and technology-services firm has been selected by his company’s board of directors to step in and rescue a large-scale digitization project that is in danger of missing its rapidly approaching deadline. The project requires the firm to create digital archives of a daily American newspaper, spanning a coverage time of 150 years. With teams from two different countries paired to work on this significant venture, things quickly go awry on several levels as a result of misunderstandings about client expectations, lack of employee training (both from a standpoint of cultural awareness and with respect to the use of new technology) and poor project management. The COO must quickly develop an action plan to address these issues and ensure the success of the project in the face of an ultimatum from the client: deliver the project on time or lose it completely.<br><br>In the role of the COO, students must create an action plan to overcome the issues that threaten to derail the project.
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