• Bay Partners (A)

    In April 2010, Salil Deshpande has recently resigned from Palo Alto, California-based Bay Partners (Bay) where he had been a general partner. Although Deshpande had built a successful track record at the venture firm, he resigned with two other Bay general partners as disagreement about internal economics and governance continued among the Bay's six-member management team. This triggered the "key man" clause in the limited partnership agreement of Bay's most recent fund, Bay XI. The case considers the options that Deshpande and the Bay XI limited partners face as the firm and fund's futures are thrown into doubt.
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  • Bay Partners (B)

    Supplement for case 213102
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  • Building Innovation at Terrapin Bright Green

    Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the role of integrated design and the intensive team-based "charrette" process in Terrapin's consulting work as well as on the design trends of biophilia and biomimicry. The case focuses on the sustainable redesign of 111 8th Avenue, New York, New York, to explore the challenge of managing strategic, intangible services in the context of Terrapin's more concrete focus historically. A serendipitous discovery leads the founders to consider how the firm could systematize its process while maintaining the flexibility that made it successful.
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  • Note on the Mutual Fund Industry in India

    This note provides an overview of the Indian mutual fund industry and compares it with other financial markets globally. Also considered are the evolution of the mutual fund industry in India and the place of mutual funds in an Indian household's typical investment portfolio. The note covers various other aspects of India's mutual fund industry, such as the size of the industry, its main products, the major players, recent changes to mutual fund regulations and taxation.
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  • Zhu Dandan (A): Promotions

    The generation born in China in the 1980s has become an important force in the country's labour market. Members of this generation were the first to grow up in a market economy with daily access to the Internet, and are considered to have different work values than past generations. Also, most were born and raised in single-child families and generally demonstrate more individualistic behaviours and less willingness to follow the norms of previous generations. This case describes the promotion story of Zhu Dandan, a member of the 1980s generation, and illustrates the different work values, behaviours and management style of her generation, as well as the challenges of managing it.
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  • Star Digital: Assessing the Effectivness of Display Advertising

    Star Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The two common approaches to measuring display ad effectiveness tended to either under or over value conversion rates. To truly measure the effect on sales conversion, Star Digital needed to understand what users would have done if they had not seen campaign ads. To do so, Star Digital designed a controlled experiment to measure the effect of display ads for one of its advertising campaigns. This case describes Star Digital's experiment, focusing on the experiment design and how the company addressed various design issues. The case includes an Excel spreadsheet that contains sample data from the experiment. Students need to analyze the spreadsheet data to answer questions on the effectiveness of Star Digital's display ads. This case study is based on data from an online advertising study for a real firm, but the name of the firm and some elements of the data have been disguised for confidentiality.
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  • Star Digital: Assessing the Effectiveness of Display Advertising, Spreadsheet Supplement

    Spreadsheet Supplement for Product #M347
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  • Chevalier Group: Using a Private Equity "Style" Strategy to Maximize a Listed Company's Value

    The Chevalier case demonstrates how a family-controlled and publicly listed group can make use of a listed company's idle assets and turn them into a private equity-like endeavor generating better returns for all shareholders. Founded in 1970, Chevalier Group was a Hong Kong-based conglomerate operating a wide range of businesses. It was a negative change in the fortunes of the IT products distribution business that had inspired Oscar Chow, Executive Director and son of the group's founder, to enter the food and beverage (F&B) business in 2005. The purchase and subsequent sale of Pacific Coffee in June 2010 were landmarks to revitalize Chevalier Pacific Holdings Ltd under Chevalier Group. While parts of the business showed strong growth and recorded healthy profits, others had reached their peak and were showing signs of decline. By late 2011, Oscar was devising a long-term strategy leveraging the group's core competencies. What should the plan be and how should he implement it?
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  • NASDAQ OMX: The Facebook Debacle

    Senior management of a large stock exchange is reviewing a recent software problem that resulted in a botched opening for the initial public offering of a popular social media company. They are drawing up a list of recommendations on how to prevent this type of failure in the future, taking into account the needs of their various stakeholders, including customers, market makers, listed firms, regulators and shareholders. Overviews of the stock market, NASDAQ in particular, and the use of technology to trade stocks securely and quickly are followed by examining the aftermath of a delay in the correct trading of Facebook shares on its opening.
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  • Sproxil: Saving Lives Through Technology and Social Enterprise

    Ashifi Gogo, founder and CEO of Sproxil, wants to scale his mobile product authentication technology to new applications and new regions, but he is uncertain which business model to use. Sproxil is a Nigeria-based company that verifies the authenticity of medicines using a scratch-off code and SMS. Students are asked to examine the role of private and public actors in verifying the quality of medicines as well as the advantages and disadvantages of non-profit and social enterprise models in providing people at the Base of the Pyramid with this much-needed service.
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  • Changing Contexts for Reputation Management

    This note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.
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  • Aspire Foundation - Charting a Social Bricoleur's Growth

    A non-governmental organization dedicated to improving underprivileged rural children’s access to quality education in southern India has grown considerably in the seven years since its inception. In considering a growth strategy, the organization’s two founders and managing trustees consider the roles of social value creation, funds sustainability, organizational visibility, resources constraints and how the relationships among these factors affect the organization’s future plans.
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  • Barnes & Noble: Managing the E-Book Revolution

    The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers electronically. New competitors like Amazon and Apple attacked the traditional industry structure, creating many uncertainties over the long term viability of traditional retailers. Amid this uncertainty, B&N must decide how to compete, in terms of both devices that can read E-Books, as well as standards for their distribution. Should they create a separate digital business, centered around their "Nook" E-Book reader, or maintain an integrated strategy? And how should they think about the fragmented standards for distributing E-Books? The case allows students to probe the dynamics of platform based industries, as well as what happens in traditional industries when attacked by new competitors adopting new digital technologies. It is developed using public source material.
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  • Triodos Bank: Conscious Money in Action

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  • Brazos Partners and the Tri-Northern Exit

    Randall Fojtasek, a partner at Dallas-based Brazos Private Equity Partners, must decide whether now is the time to sell his firm's investment in Tri-Northern Distribution. Brazos, a middle-market leveraged buyout group, created the company two years earlier through the acquisition of two electronic security distribution companies: Tri-Ed Distribution and Northern Video Systems. Twenty-four months after successfully integrating the two companies, Brazos has received two attractive offers for the combined distributor. With the company's management projecting double-digit growth for 2012, however, it is far from clear that now is the optimal time to exit from the firm's third fund.
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  • Beyond the Bean

    In 2012, a young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.
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  • Barry's Batting Cages Ltd.

    In 2012, the owner of a popular batting cage reveals financial details about her company’s long-lived assets for the purpose of completing the necessary fiscal-year accounting transactions.
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  • Levuka Sport Fishing Inc.

    The chief financial officer (CFO) and major shareholder of a small charter sport fishing company must prepare the company books for the fiscal year according to international financial reporting standards (IFRS) rules. The CFO must deal with both finance and operating leases.
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  • Facebook, Inc.: The Initial Public Offering - Student Spreadsheet

    Excel spreadsheet for students.
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  • Johnson Lumber: Bet on the Upside or Avoid the Downside?

    James Baker is general manager of a large lumber mill in rural Virginia, Johnson Lumber. While on a business trip with the owner (the founder's grandson) and the owner's son, he receives the news that the company's planing mill has caught fire and is burning down. Baker, the owner, and the owner's son must decide what to do in the wake of losing the planing mill. Choices include rebuilding, seeking partnerships with other mills to use their facilities to fulfill existing business, or possibly closing shop and simply taking current profits. If they rebuild, Johnson Lumber will have to shut down for a year, risking the loss of customers and putting several people from the struggling community around the mill out of a job. If Johnson Lumber closes entirely, it will put its workers in an even worse position. But would it be feasible to use other mills' facilities? What if the other mills turned them down? On top of everything, the owner and his son have differences in their attitudes about and goals for the business. Baker must consider the options carefully and balance the pressure to please both the current and future owners of Johnson Lumber with what would be best for the business and the local community whose families it helped support.
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