• MuMate B-1: Confidential for Maxwell

    MuMate, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMate's inception, early history, business model, and factors that have fueled its rapid recent growth. As the case ends, the cofounders are debating whether to raise funds from VCs, angels, or asset-based lenders. The cofounders share their concerns about valuation and whether investors will seek to change the company's strategy and organizational culture.
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  • MuMate B-2: Confidential for Cantor

    MuMate, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMate's inception, early history, business model, and factors that have fueled its rapid recent growth. As the case ends, the cofounders are debating whether to raise funds from VCs, angels, or asset-based lenders. The cofounders share their concerns about valuation and whether investors will seek to change the company's strategy and organizational culture.
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  • Walmart: From China to India

    In September 2012 Walmart became the first multinational retailer to announce entry into India. The company would need to invest heavily in processing, refrigeration, storage, and information systems to open and operate stores in the country. The International division's executives had thought that similar investments would pay off when they invested in retail stores in China, only to experience early missteps. This case provides background information about the retail environment in both China and India and summarizes Walmart's experiences in both countries, asking students to suggest a plan for Walmart's expansion into India that aligns well with its global strategy and proven business strengths.
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  • Apple Inc. and the iPhone 4 Antenna Issue

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  • Novartis in India: Innovation versus Affordability

    This case presents complex managerial challenges that stem from the institutional context in emerging markets, particularly in relation to the intellectual property regime and its impact on business strategy. The case centres around a multinational pharmaceutical firm, Novartis International AG (Novartis), that is waiting on a major court decision regarding patent policy as it pertains to one of the firm’s products. <br><br><br><br>The case takes students through the company’s journey in marketing a promising anti-cancer drug that had global sales of US$3.9 billion in 2009. Novartis’ global success with this drug is being challenged by the changing institutional environment surrounding innovation and pharmaceutical patents. The company’s decision to patent the drug in India and challenge the institutional system of patent law is meeting significant resistance from those who argue that the drug is neither novel nor affordable for most patients. With key domestic players staking their claim to the large pool of patients who could benefit from the drug, the case focuses on a controversial patents law. Given the uncertainty of the court’s final decision on these matters, students are asked to develop an action plan for the company’s future.
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  • Novartis in India: Innovation versus Affordability - PowerPoint Presentation

    PowerPoint presentation for product 8B12M111.
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  • Novartis in India: Innovation versus Affordability

    This case presents complex managerial challenges that stem from the institutional context in emerging markets, particularly in relation to the intellectual property regime and its impact on business strategy. The case centres around a multinational pharmaceutical firm, Novartis International AG (Novartis), that is waiting on a major court decision regarding patent policy as it pertains to one of the firm's products. The case takes students through the company's journey in marketing a promising anti-cancer drug that had global sales of US$3.9 billion in 2009. Novartis' global success with this drug is being challenged by the changing institutional environment surrounding innovation and pharmaceutical patents. The company's decision to patent the drug in India and challenge the institutional system of patent law is meeting significant resistance from those who argue that the drug is neither novel nor affordable for most patients. With key domestic players staking their claim to the large pool of patients who could benefit from the drug, the case focuses on a controversial patents law. Given the uncertainty of the court's final decision on these matters, students are asked to develop an action plan for the company's future.
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  • Pramanik Containers and the Bottleneck Challenge (A)

    In 2010, a recent business graduate tries to resolve a constant bottleneck in the printing department of the family business. The two-part case discusses the issues of identifying the need for relevant information and then discusses the staff’s resistance to change and how these objections were handled and overcome. <br><br>This pair of cases seeks to identify the pressures faced by small businesses, along with the task of managing the various stakeholders, including the father-owner and the personnel on the factory shop floor.
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  • Pramanik Containers and the Bottleneck Challenge (B)

    This is a supplement to product no. 9B12E014.
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  • The IASB at a Crossroads: The Future of International Financial Reporting Standards B

    Supplement for case 111084. In late 2012, IASB chair Hans Hoogervorst, just over a year into his term, must address several serious geopolitical challenges that can derail IFRS growth. The SEC has issued a report outlining why the U.S. should not adopt IFRS. Other major economies such as Japan and India begin to dither on IFRS as well. The E--the IASB's main backers--is embroiled in a debt crisis that divides it; Britain--the strongest voice for IFRS in the EU--lirts with an EU exit. And China remains silent. Adding to these issues are longstanding concerns about the IASB's legal status and its finances. How can Hoogervorst return momentum to IFRS?
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  • FX Risk Hedging at EADS

    In 2008, EADS, the European aerospace group that owns Airbus, was faced with the decision of how best to hedge a large and growing mismatch between its dollar revenues and its euro manufacturing costs. Specifically, the company needed to decide if it would continue hedging primarily with forward contracts, but in much higher volumes and at increasingly unfavorable rates, or to break with past practice and begin using foreign exchange option contracts. The decision would have consequences for EADS' profitability, cash flow, and its ability to fund strategic investment programs crucial to its ability to remain competitive with Boeing. Students must address questions concerning the proper way to measure foreign exchange exposures, the objectives of a rational risk management policy and program for a company like EADS competing in a duopoly with Boeing, the differences between hedging with FX options versus FX futures, counterparty risk, and hedge accounting, among other considerations.
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  • Kunshan, Incorporated: The Making of China's Richest Town

    In 1980, the city of Kunshan was mere countryside, registering neither on the Chinese government's nor the international business community's radar. By 2010, Kunshan had become the richest city per capita in China and a global technology powerhouse, home to companies such as Foxconn, Compal Electronics, and Wistron. Kunshan's entrepreneurial, self-starting development combined with strategic location and high levels of local government support had been responsible for Kunshan's tremendous growth and success. How could it continue to grow at a rate to maintain its leadership among Chinese entrepreneurial cities? And would the founding of an international, joint-venture campus with Duke and Wuhan University keep the city of Kunshan innovative and ahead of the curve?
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  • Innovation through Collaborative Partnerships: Creating the MSN News iPad App at VanceInfo Technologies

    This teaching case focuses on a collaborative project between a major software and services outsourcing company in China (VanceInfo Technologies) and one of its major Western clients (Microsoft Inc.). VanceInfo and Microsoft had been engaged in a long-term client/vendor relationship since 1997 and the project had been the result of this long-term partnership arrangement. The project was deemed quite successful and innovative; hence it provided an opportunity to determine how collaborative innovation could work between two remote and culturally different supply chain partners and how the lessons from this project could be used to inform SSO providers of ways in which they could move up the value chain to more client-focused value added services. The case looks in-depth at the actual working practices that enabled the distributed Microsoft/VanceInfo team to produce a market-led innovative product. Agile methods were highly integral to the functioning of those work practices and are quite carefully scrutinised from the point of view of how they were adapted for use in a distributed, cross-cultural environment. Users of the case study will be asked to formulate answers to several questions geared towards providing general guidelines that SSO providers can follow to achieve similar successful outcomes.
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  • How One Bad Family Member Can Undermine a Family Firm: Preventing the Fredo Effect

    Family owned and managed firms represent a large proportion of businesses operating domestically and globally. Dynamics introduced by family members can develop into significant problems for the family-owned firm, and have far-reaching implications for its performance. One challenge entails coping with a family member employee who, for various reasons, behaves in ways that have toxic and damaging effects on the business. We label this phenomenon 'the Fredo effect,' referencing the incompetent brother from The Godfather books and movies. Herein, we discuss the Fredo effect in a family firm context, why the Fredo effect is unique to family firms, and how the effect develops over time in family relationships. We further analyze how the Fredo effect hurts family firms in terms of leadership succession and performance, and what family firm leaders can do to address
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  • The Secret to True Service Innovation

    The secret to true service innovation lies in shifting focus away from the service solution back to the customer. Rather than asking, "How are we doing?" managers must ask, "How is the customer doing?" For far too many businesses, service innovation means making incremental improvements to existing services. While a focus on improving current services certainly has its place, we indicate that this has constrained firms' innovation capabilities by limiting new ideas. In order to truly innovate, firms must expand their focus beyond existing services and service capabilities to address the fundamental needs of their customers, including the jobs and outcomes those customers are trying to achieve. By further focusing service innovation on developing shared solutions with customers, firms are better able to create breakthrough service offerings and processes. This will result in value co-creation that is both meaningful to customers and uniquely differentiated from competitive offerings. To this end, we present a four-step process for firms to guide job-centric service innovation.
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  • Developing and Sustaining an Ethical Corporate Culture: The Core Elements

    Of all the issues boards of directors, executives, and managers face, one could argue that unethical corporate activity is one of the most significant in terms of its potential negative impact and also one of the most difficult to properly address. This article argues that three key elements must exist if illegal or unethical activity within and on behalf of organizations is to be minimized through developing and sustaining an ethical corporate culture. The three elements include (1) the existence of a set of core ethical values infused throughout the organization in its policies, processes, and practices; (2) the establishment of a formal ethics program, including a code of ethics, ethics training, an ethics hotline, and an ethics officer; and (3) the continuous presence of ethical leadership-that is, an appropriate 'tone at the top' as reflected by the board of directors, senior executives, and managers. While each of these three elements is distinct, they also overlap, relate to, and reinforce each other. This article discusses each of the three key elements necessary to develop and maintain an ethical corporate culture.
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  • Supply Chain Lessons from the Catastrophic Natural Disaster in Japan

    While supply chain management has been approached from a variety of perspectives, the role of the global supply chain as a mechanism to overcome severe supply chain disruptions has not been explored adequately. This article discusses the ways in which Japanese manufacturing firms have responded to the recent earthquake, tsunami, and nuclear disaster. Based on case studies of Japanese manufacturing firms, this article presents a discussion of the supply chain restoration process after severe natural disasters and humanitarian disruptions and reflects on supply chain lessons in terms of disaster planning and recovery responses. The critical capabilities of supply chain information design, portability, and dispersion are discussed.
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  • Strategy Made Simple: Thinking in Threes

    In this increasingly complex world, managers understandably seek experts' advice to chart a path forward. Yet they encounter a jumble of metaphors, methods, and models; too often, old wine in new bottles. This article helps managers cut through the clutter. It presents a triangular framework which integrates concepts that, despite contrasting language, are more similar than different. The schema is based on the three kinds of Venn diagram: disjunction, containment, and intersection. Disjunction implies autonomy; containment, control; and intersection, cooperation. Every organizational strategy is a balance of these three variables. Once the triadic pattern has been grasped, managers can 'speed-read' the literatures on strategy, technology/organization, mergers and acquisitions, and cognition-as well as see parallels across these writings. They also become better able to address strategic issues systemically and efficiently, and to communicate to a wide organizational audience.
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  • EverTrue: Mobile Technology Development B

    Supplement for case 813122
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  • Glynn Roberts: February 2003

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