• Meli Marine, Spreadsheet Supplement

    Spreadsheet Supplement for Product #4426.
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  • Proposed Merger of Perdigão and Sadia

    In April 2009, Perdigão was contemplating the acquisition of Sadia and a merger of the two companies. The intended share-swap transaction between two of Brazil’s biggest food companies would allow Perdigão to dramatically grow its domestic and international market share, and become one of the world’s largest players in the food production industry, while driving up profit margins by benefiting from synergies. However, Sadia had very significant short and long debt that it was unlikely to be able to service. Students must determine whether Perdigão should acquire Sadia and the basis of the proposed share exchange, and assess whether the resulting debt burden of the combined companies is manageable.
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  • ISS & Nordea: Facility Management in the Nordic Region

    Nordea Bank had emerged as the largest financial group in the Nordic region. As part of its consolidated approach, Nordea’s top management had made the strategic decision to outsource a number of the company’s peripheral activities, such as catering, security, and cleaning, in order to focus on the core business of banking. In Denmark, Finland, and Sweden, some services had been outsourced to one of the leaders in the facility management (FM) market, the global service provider ISS. The relationship between Nordea and ISS on the delivery of facility services had a long history, but a new contract was successfully concluded by the end of 2010. Consequently, ISS was chosen as Nordea’s FM partner and would continually be providing Nordea with a scope of supportive services across 20 locations in the Nordic region. From 2010 and onwards, a significant switch was made to an output-based focus in the contract, where it was the quality of the delivered services that was specified rather than how to achieve this level of quality, i.e. the input. The change to an output-based contract was seen as a new beginning of a relationship that required significant changes on both sides in terms of mentality, organization, governance structures, and adjustments of expectations. Both the view of the customer (Nordea) and the supplier (ISS) are presented and contrasted in the case.
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  • Half a Century of Supply Chain Management at Wal-Mart

    In 2012, a stock analyst was preparing a recommendation on what his firm, a large U.S. investment house, should do with its stake in Wal-Mart Stores, Inc. Wal-Mart, the world’s largest retailer, was trying to recover from a series of missteps that had seen competitors such as dollar stores and Amazon.com close the performance gap. Competitors had copied many aspects of Wal-Mart’s distribution system, including cross-docking products, eliminating storage time in warehouses, positioning stores around distribution centres, and widespread adoption of electronic data interchange (EDI), as well as ordering and shipping from suppliers.
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  • DHL Supply Chain

    The degradation of the environment has led many governments and customers to pressure businesses to make their operations more environmentally friendly. The case illustrates an effective example of corporate social responsibility. Specifically, it demonstrates how a small increase in a supply chain budget can drastically reduce carbon dioxide emissions in the transportation of LCD TVs from their manufacturing bases to a distribution centre.
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  • Supplier Selection at Casturn Systems (A)

    Miguel Haro, director of Control Systems in Casturn's Transmission Division, had returned to his desk after witnessing an online reverse auction for O-rings. Although supplier training for the event had been rushed, Haro's Global Commodity Manager Mary Konchesky was confident that the event would yield significant cost savings. One bid stuck out from the rest: the incumbent supplier placed a bid that was 70% less than the current price they were charging for Casturn O-rings. Haro knew this seemed too good to be true. A few hours later, Haro's phone rang. It was Konchesky, calling to tell him that she had just finished a call with the incumbent. Haro's suspicions had turned out to be justified. Haro asked himself, "Would auctions ever work at Casturn?"
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  • Supplier Selection at Casturn Systems (B): Strategic Implentation of Electronic Reverse Auctions

    Despite initial concerns about the electronic reverse auction process, Casturn Director of Control Systems Miguel Haro decided that he was going to put all his weight behind the initiative and ensure that it succeeded, even if it was only to answer all the questions about how to run auctions. After a series of initial missteps, Haro began building a convincing business case for the auctions. A strategic mistake would erode any remaining support for auctions as a sourcing tool.
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  • DHL Supply Chain

    The degradation of the environment has led many governments and customers to pressure businesses to make their operations more nature friendly. The case illustrates an effective example of corporate social responsibility. Specifically, it demonstrates how a small increase in a supply chain budget can drastically reduce carbon dioxide (CO2) emission in the transportation of LCD TVs from their manufacturing bases to a distribution centre.
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  • Half a Century of Supply Chain Management at Wal-Mart

    A stock analyst is preparing a recommendation on what his firm, a large U.S. investment house, should do with its stake in Wal-Mart Stores, Inc. Wal-Mart, the world's largest retailer, was trying to recover from a series of missteps that had seen competitors such as Dollar Stores and Amazon.com close the performance gap. Competitors had copied many aspects of Wal-Mart's distribution system, from cross-docking product to eliminate storage time in warehouses, positioning stores around distribution centres, and widespread adoption of electronic data interchange (EDI), to manage ordering and shipping from suppliers.
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  • Emerging Nokia?, Spreadsheet Supplement

    Spreadsheet Supplement for Product #710429
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  • Making Balanced Scorecard Work to Implement Business Strategies at Magic Technology

    In August 2008, Magic Technology ("Magic") launched an initiative to implement the balanced scorecard in its organisation. Alan Lo, the chief executive officer, oversaw the implementation of the balanced scorecard at the company's headquarters. Lo encountered both strategic and execution difficulties during implementation, such as too many strategic objectives, too many strategic performance indicators and a diverse focus of strategic action plans. Yet, such difficulties hinted at a more fundamental issue of too many formulated strategic directions in the first place. In late 2009, Lo was in the middle of the execution phase to push the implementation of the balanced scorecard towards the department level. How would the difficulties encountered influence the initiative of the implementation of the balanced scorecard at the department level?
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  • People Express Airlines

    Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal hierarchy.
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  • The Art of Social Entrepreneurship: Dakshina Chitra and Madras Crafts Foundation (MFC) in India

    The case traces the milestones of a 26-year history of a social entrepreneur creating a social enterprise, Madras Craft Foundation (MCF). The story leads up to a three-decade retrospective on the role social ventures play in our lives. Based on the entrepreneur's critical reflection, the case shows how the paths of the social entrepreneur and the social enterprise became closely interwoven. After MCF had been self-sufficient for three years, the success of the social venture precipitated a crisis as to who could succeed the founding social entrepreneur, whose love for South India's arts, crafts, and culture had become inseparable from MCF and its best-known offering, Dakshina Chitra. The case details MCF's revenue-generation model and shows the interdependence between the social entrepreneur and the social enterprise - their "co-becoming" over almost three decades. The analysis makes apparent links between the founder and her venture, and challenges the divide between social entrepreneur and social enterprise. It also provides an opportunity to discuss what is alike or different in social entrepreneurship and traditional entrepreneurship.
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  • Sociable Labs A

    Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends' events, founder Nisan Gabbay wanted to show users what their friends were buying or "liking," in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook to help grow their sales. How would he discover what his customers needed and what they were willing to pay for?
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  • Sociable Labs B

    Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends' events, founder Nisan Gabbay wanted to show users what their friends were buying or "liking," in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook to help grow their sales. How would he discover what his customers needed and what they were willing to pay for?
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  • Sociable Labs C

    Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends' events, founder Nisan Gabbay wanted to show users what their friends were buying or "liking," in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook to help grow their sales. How would he discover what his customers needed and what they were willing to pay for?
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  • Social Strategy at Nike

    Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy that linked product with experience. Soon the company will discover if this strategic jump will be reflected on the bottom line.
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  • HP Labs in Singapore

    When HP established a branch of its corporate research lab in Singapore, the government played a key role through its Economic Development Board (EDB). Chris Whitney, the lab's director, sought to generate revenue from the lab's innovations, making it financially independent from corporate funding. The case explores HP's history in Singapore, and the role of the EDB in encouraging the growth of local R&D capabilities. The case poses questions on the sustainability of the funding model.
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  • Danish National Advanced Technology Foundation

    Danish National Advanced Technology Foundation (DNATF), a government agency, invests in public-private partnerships to stimulate commercialization of Danish scientific research within the country's industry. DNATF established a process for evaluating proposals, making project awards, and then actively managing those projects to try to improve the likelihood of success. DNATF has a small staff of project managers who act as single points of contact (SPOCs) for the projects. SPOCs are confronted with a broad range of projects rich in scientific complexity and technical issues, well beyond one individual's ability to maintain subject matter expertise. The case poses several questions: How does the organization manage and evaluate scientific and technical progress in circumstances when it is difficult to have subject matter expertise? How do managers know if they are pushing hard enough, or if they are taking too aggressive a stance?
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  • Value Chain Development: Care Kenya's Challenge to Make Markets Work for the Poor (A)

    The A case examines how CARE, a non-profit international development organization, begins to pursue a market-based approach to meeting its poverty-reduction mission. Specifically, a CARE project manager explores how previous work with low-income livestock herders in drought-prone eastern Kenya might offer an opportunity to work with value chain actors to improve access to markets and increase farmer incomes. With the Kenyan livestock project as the pilot for this new approach, Case A's main decision point concerns a strategic choice on what role CARE should play in the value chain to support low-income pastoralists. Options include 1) becoming directly involved in value chain transactions, buying and selling livestock and providing inputs to farmers or 2) acting as a value chain facilitator to provide the information and incentives to existing actors to make the value chain more efficient and inclusive for low-income producers. This strategic decision is part of a larger proposal that students are tasked to create for CARE's market-based livestock project. Case B describes the decisions CARE actually made in structuring the project and their choice to become directly involved in the value chain, buying cattle from farmers, negotiating a deal with a large farm to fatten the cattle and transporting the cattle to market. Case B is set three years into the project and begins to describe some of the serious challenges that their strategy is facing. Case B's decision point concerns developing options for how the project can be turned around, including that of CARE playing an indirect role as value chain facilitator and catalyst.
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