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最新個案
  • Leadership Imperatives in an AI World
  • Vodafone Idea Merger - Unpacking IS Integration Strategies
  • Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
  • Snapchat’s Dilemma: Growth or Financial Sustainability
  • V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
  • Did I Just Cross the Line and Harass a Colleague?
  • Winsol: An Opportunity For Solar Expansion
  • Porsche Drive (B): Vehicle Subscription Strategy
  • Porsche Drive (A) and (B): Student Spreadsheet
  • TNT Assignment: Financial Ratio Code Cracker
  • Michael Patterson (B)

    • Elizabeth M.A. Grasby
    • David House
    • 商品編號:9B10C025
    • 商品分類:Supplement
    • 長度:4頁
    • 出版日期:2010-01-11
    • 學門:
      • Organizational Behaviour/Leadership
    In this (B) case to Michael Patterson (A), product # 9B10C024, an engineering technician meets with the new engineering and manufacturing manager. He shares his thoughts about his new immediate supervisor, but the manager believes his comments to be inappropriate and presents the engineering technician with a formal written reprimand. In a time of economic uncertainty, the engineering technician must determine what action, if any, he should take.
    詳細資料
  • L’Oreal S.A.: Rolling Out the Global Diversity Strategy

    • Cara C. Maurer
    • Ken Mark
    • 商品編號:9B10C026
    • 商品分類:Case (Field)
    • 長度:14頁
    • 出版日期:2010-01-11
    • 再版日期:2011-07-11
    • 學門:
      • Communications
      • International Business
      • Organizational Behaviour/Leadership
    L’Oreal S.A. is in the process of implementing a global diversity strategy. The firm's Europe diversity director is working with various country units to roll out the strategy. The director faces obstacles such as cultural differences between countries and, generally, low awareness of the benefits a diversity strategy can bring.
    詳細資料
  • Cooke & Rodak LLP

    • John S. Haywood-Farmer
    • David Leith
    • 商品編號:9B10D014
    • 商品分類:Case (Field)
    • 長度:11頁
    • 出版日期:2010-01-11
    • 再版日期:2011-04-03
    • 學門:
      • Operations Management
    The managing partner of Cooke & Rodak LLP was devising a recommendation to be presented to the executive committee regarding a significant change to the firm's program for articling students. The current program had a structured rotation system, and after interviews with several current articling students it had been suggested that a move to a more entrepreneurial-based approach, thus allowing students flexibility in choosing their work, would be welcomed. Would this entrepreneurial-based approach be seen as an opportunity to find their niche, or would it be seen as too unstructured and scare off potential candidates? Could the firm maintain its current strong reputation among students by choosing this strategy? It was thought that eliminating the rotation system would enhance development of the firm's students, but since no other firm had taken this approach, it was unknown how this change in strategy might affect recruiting efforts towards future candidates.
    詳細資料
  • Acer Incorporated: Core Management Principles - Student Spreadsheet

    • David J. Sharp
    • Lynette Chou
    • Hsien-Lian Chiu
    • 商品編號:7B10N034
    • 商品分類:Spreadsheet
    • 長度:183頁
    • 出版日期:2010-01-11
    • 學門:
      • Finance
    Excel spreadsheet for students.
    詳細資料
  • Strategic Planning at Apple Inc.

    • Fabrizio Di Muro
    • Kyle Murray
    • Miranda Goode
    • 商品編號:909A26
    • 商品分類:Case
    • 長度:12頁
    • 出版日期:2010-01-11
    • 學門:
      • General Management
    Apple Inc. is one of the world's most successful and most recognizable companies. Over its 30 year existence, the company had seen a lot of changes in the computer industry. What would the future hold for the computer giant in a rapidly changing world? How should the company allocate resources between its more traditional offerings (computers) and its newer products (iPods, iPhones, Apple TV, etc.) in order to maintain and improve its market position. Also, how should Apple's unique retail strategy be used to support the company's product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage.
    詳細資料
  • Suntech Power Holdings (A): the Pre-IPO Years

    • George Foster
    • Antonio Davila
    • Ning Jia
    • 商品編號:E347A
    • 商品分類:Case
    • 長度:28頁
    • 出版日期:2010-01-11
    • 學門:
      • General Management
    The (A) case follows Dr. Zhengrong Shi, Founder, Chairman and CEO of Suntech Power Holdings, on his journey to create a global solar PV company headquartered in China. It covers his background and inspiration for the idea, his dealings with the local Chinese government authorities, the company's business strategies, competitive landscape, and performance to date. The case concludes with the founder contemplating future options for his company, including the possibility of taking the company public on the New York Stock Exchange. The (B) case follows the company in the post-IPO years, providing an update on strategy, financial performance, and the competitive landscape.
    詳細資料
  • Suntech Power Holdings (B): The Post-IPO Years

    • George Foster
    • Antonio Davila
    • Ning Jia
    • 商品編號:E347B
    • 商品分類:Supplement
    • 長度:11頁
    • 出版日期:2010-01-11
    • 學門:
      • General Management
    The (A) case follows Dr. Zhengrong Shi, Founder, Chairman and CEO of Suntech Power Holdings, on his journey to create a global solar PV company headquartered in China. It covers his background and inspiration for the idea, his dealings with the local Chinese government authorities, the company's business strategies, competitive landscape, and performance to date. The case concludes with the founder contemplating future options for his company, including the possibility of taking the company public on the New York Stock Exchange. The (B) case follows the company in the post-IPO years, providing an update on strategy, financial performance, and the competitive landscape.
    詳細資料
  • Introduction to Business, Government, and the International Economy (BGIE), Course Overview

    • Catherine S.M. Duggan
    • Aldo Musacchio
    • Matthew C. Weinzierl
    • 商品編號:710045
    • 商品分類:Note
    • 長度:5頁
    • 出版日期:2010-01-11
    • 再版日期:2013-01-25
    • 學門:
      • Business & Government Relations
    詳細資料
  • Meetup

    • Mikolaj Jan Piskorski
    • David Chen
    • 商品編號:710408
    • 商品分類:Case
    • 長度:28頁
    • 出版日期:2010-01-11
    • 再版日期:2012-02-10
    • 學門:
      • Strategy
    Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users.
    詳細資料
  • What is Strategic Management?

    • Jared Harris
    • Ming-Jer Chen
    • Gregory Fairchild
    • R. Edward Freeman
    • S. Venkataraman
    • Jenny Mead
    • 商品編號:UV4315
    • 商品分類:Note
    • 長度:3頁
    • 出版日期:2010-01-11
    • 學門:
      • General Management
    Brief introduction to the field of strategic management, including basic concepts and scope.
    詳細資料
  • Developing and Nurturing Strategic Capabilities

    • Jared Harris
    • Ming-Jer Chen
    • Gregory Fairchild
    • R. Edward Freeman
    • S. Venkataraman
    • Jenny Mead
    • 商品編號:UV4316
    • 商品分類:Note
    • 長度:5頁
    • 出版日期:2010-01-11
    • 學門:
      • Strategy
    Brief discussion of resources and capabilities, their importance, and their role in the creation of competitive advantage.
    詳細資料
  • Competing for Advantages: From Industry Analysis to Competitive Dynamics

    • Jared Harris
    • Ming-Jer Chen
    • Gregory Fairchild
    • R. Edward Freeman
    • S. Venkataraman
    • Jenny Mead
    • 商品編號:UV4317
    • 商品分類:Note
    • 長度:6頁
    • 出版日期:2010-01-11
    • 再版日期:2016-01-28
    • 學門:
      • General Management
    Technical note on industry analysis and competitive dynamics.
    詳細資料
  • Creating Value for Stakeholders

    • Jared Harris
    • Ming-Jer Chen
    • Gregory Fairchild
    • R. Edward Freeman
    • S. Venkataraman
    • Jenny Mead
    • 商品編號:UV4318
    • 商品分類:Note
    • 長度:5頁
    • 出版日期:2010-01-11
    • 學門:
      • General Management
    Brief discussion of managing for stakeholders and the role this plays in achieving value creation and competitive advantage.
    詳細資料
  • Why Corporate Leaders Block the Candor That They Say They Want

    • Samuel A. Culbert
    • 商品編號:9B10TE01
    • 商品分類:Article
    • 長度:8頁
    • 出版日期:2010-01-09
    • 學門:
      • General Management
    Most of the everyday communication between employees and managers is anything but truthful and candid.This iconoclast and management professor describes how leaders can create an environment in which the spoken truth will be recognized and rewarded.
    詳細資料
  • Leadership and the First and Last Mile of Sustainability

    • Christopher Marquis
    • Bobbi Thomason
    • 商品編號:9B10TE04
    • 商品分類:Article
    • 長度:9頁
    • 出版日期:2010-01-09
    • 學門:
      • General Management
    The drive to build a sustainable company starts at the top, and is actively led all along the way by the CEO. Readers of this article will learn how the CEOs of two very different companies embraced sustainability and embedded the best practices for achieving it in their respective organizational cultures.
    詳細資料
  • Emotion: What It Takes To Be a Product Leader

    • Peter Boatwright
    • Jonathan Cagan
    • 商品編號:9B10TE06
    • 商品分類:Article
    • 長度:7頁
    • 出版日期:2010-01-09
    • 學門:
      • Marketing
    Many companies have outstanding products in terms of performance, technology and features. And yet, surprisingly, sales don't take off. Readers of this article will learn how leading products and services captivate the marketplace by having more than just the functions and features that customers value. Leading products also inspire and deliver benefits through emotional fulfillment that customers enjoy and seek out.
    詳細資料
  • How to Lead Consultants to Exceed Expectations

    • Gordon Perchthold
    • Jenny Sutton
    • 商品編號:9B10TE07
    • 商品分類:Article
    • 長度:8頁
    • 出版日期:2010-01-09
    • 學門:
      • General Management
    If a client doesn't control the consulting relationship, a project will fall short of expectations. Only when clients engage consultants based on merit and manage those consultants carefully, and only when company staff are seen as integral as the individual consultants, can companies hope to achieve or even exceed the goals they set. These authors tell readers how they can do that.
    詳細資料
  • Reflections on Lessons Learned in the Canadian Navy

    • W. Glenn Rowe
    • 商品編號:9B10TE08
    • 商品分類:Article
    • 長度:6頁
    • 出版日期:2010-01-09
    • 學門:
      • General Management
    There may be no better training ground for being a good leader than the armed forces. This Ivey professor served in the Canadian Navy and the lessons he learned more than 20 years ago have guided his own life and his approach to teaching leadership. Readers will learn what those valuable lessons are in this article.
    詳細資料
  • BP and Public Issues (Mis)management

    • Murray J. Bryant
    • Trevor Hunter
    • 商品編號:9B10TE09
    • 商品分類:Article
    • 長度:6頁
    • 出版日期:2010-01-09
    • 學門:
      • General Management
    BP's horrible missteps after the Deepwater Horizon rig exploded were almost predictable, given the culture of deceit and arrogance that executive actions had encouraged. While the accident could have been prevented, BP might have avoided its intense and deserved public flogging if only it had respected the best practices for managing a crisis and for managing. Readers of this article will learn what BP could and should have done differently.
    詳細資料
  • Indore City Bus Transport Service (A)

    • G. Raghuram
    • Satyam Shivam Sundaram
    • 商品編號:A00024
    • 商品分類:Case
    • 長度:15頁
    • 出版日期:2010-01-08
    • 學門:
      • Service Management
    Towards the end of 90s, mounting losses forced Madhya Pradesh State Road Transport Corporation (MPSRTC), the sole provider of public transport in Madhya Pradesh, to suspend their urban services. As a consequence, organized public transport services ceased to exist in Indore, the largest metropolitan city of the state of Madhya Pradesh. This void was filled by Intermediate Public Transport (IPT) consisting of minibuses, tempos and auto rickshaws. As of January 2004, 300 private minibuses, 150 tempos, and 10,000 auto rickshaws were plying as IPT, but with poor service levels. Lack of public transport was a catalyst for rapid increase in personalized vehicles, and high level of pollution and accidents. Worried over the rapid growth of personalized vehicles, and high levels of pollution and accidents in Indore, policy makers and administrators had made several attempts of reviving the public transport system in the city. In 2005, the Collector and District Magistrate of Indore decided to make another attempt of reviving the public transport. The two cases, Indore City Bus Transport Service (A) and Indore City Bus Transport Service (B) discuss the complexity involved in the planning, rolling out, and running of public transport services in Indore on a sustainable basis.
    詳細資料
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