• PSI: Social Marketing Clean Water

    Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative. PSI's point-of-use products offered effective protection against water-borne diseases, especially diarrhea, yet the organization found it hard to attract donor funds to sustain the initiative. Its managers must determine how to alter their strategy going forward.
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  • The Waterview

    The snack bar supervisor of The Waterview resort in Northern Ontario just had another argument with his boss. He was angry and hated the thought of finishing the remaining four weeks of his summer contract. It was obvious to the supervisor that his boss held a personal grudge against him that was growing in intensity. He wondered how to finally settle their differences. Students will analyze a set of complex issues.
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  • Gobi Partners: Raising Fund II

    The three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are doing well, with two having raised subsequent financings at significantly increased valuations. The firm itself has increased its headcount and opened a second office, but it has not, however, exited any of its companies. How much money should the partners hope to raise, and from whom? The stakes are high, as none of them has taken a paycheck in three years.
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  • Wumart Stores: China's Response to Wal-Mart

    Wumart Stores (Wumart) is a privately owned, indigenous Chinese retail chain operation founded by a private entrepreneur in 1994. The decade after its inception saw the company grow from a small, suburban supermarket to the seventh largest chain retailer (over 500 stores) in China. By using regional market positioning focusing on one of China's wealthiest regions--Beijing; implementing low-cost expansion strategies; taking the opportunity to restructure state-owned assets; employing multi-format store development in both the most mature and fastest growing segment; and making the earliest commitment to information technology among its domestic peers, Wumart establishes strong competitive advantages that set it apart from its domestic competition. On the company's 10th anniversary, China fully opened its retail sector to foreign participation. Vying for a share in China's vast consumer market, but having been hindered by many regulatory obstacles, foreign retailing giants can now compete on a level platform backed by their ample financial resources, deep industry and management expertise, and long-term commitment to China. The market is becoming ever more competitive and is expected to experience massive consolidation. In the end, only the best performers with significant scale will survive. The test is for Wumart's management to develop strategies to sustain its competitive advantages in the face of challenges from both domestic peers and foreign giants, to carry on the success story, and to eventually realize its ambition of becoming an everlasting national brand.
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  • Note on Biotech Business Development

    Describes the business development process in biotechnology companies. Topics covered include: participants in the licensing process and their interests, the major steps in the licensing process, the terms that are part of most agreements, and the most contentious issues that arise in the implementation of licensing agreements.
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  • Sonoco Products Co. (C)

    An abstract is not available for this product.
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  • Labour and Service Market Liberalization in the Enlarged EU (A): The Vaxholm Labour Dispute in Sweden

    The case explores some of the conflicts generated by the liberalization of labour and services markets in the European Union (EU) following the post-Communist enlargement in 2004, focusing in particular on the role played by the European Court of Justice as the frequent arbitrator of conflicts over market liberalization in the EU.
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  • Labour and Service Market Liberalization in the Enlarged EU (B): The Bolkestein Directive

    Supplement to case IN1204. The case explores some of the conflicts generated by the liberalization of labour and services markets in the European Union (EU) following the post-Communist enlargement in 2004, focusing in particular on the role played by the European Court of Justice as the frequent arbitrator of conflicts over market liberalization in the EU.
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  • Fulton County School System: Implementing the Balanced Scorecard

    Illustrates the adaptation and implementation of a private sector management tool, the Balanced Scorecard, to a public school district. As part of a continuous improvement initiative, the Director of Planning and Policy facilitates the development of a strategy map and scorecard for the district. She then helps cascade the scoreboard down to individual school scorecards, and up to the school board, where it is used to monitor and guide the district's accomplishments. The implementation, however, hits some problems when the superintendent resigns, followed by high turnover among his replacements. Enables a discussion of the role of centralization versus decentralization in setting school objectives and accountability, issues that arise when introducing performance management into public school districts, and the role for leadership and governance in driving improvements in school achievement.
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  • Technology Transfer at U.S. Universities

    Technology transfer from U.S. universities to industry has increased dramatically in the last 25 years. Reviews the history of technology transfer with particular emphasis on the Bayh-Dole Act of 1980. It then examines how universities responded to Bayh-Dole, the growth of technology transfer offices, and compares how three different universities (MIT, Stanford, and Harvard) approach technology transfer. Provides an overview of the technology transfer process and issues around current practices.
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  • The Bird-in-Hand Principle: Who I am, What I Know, and Whom I Know

    This technical note explores a framework by which entrepreneurs can evaluate their ideas before going forward based on who they are, what they know, and whom they know. Drawing on frameworks presented in textbooks, trade books, journal articles, periodicals, and on Web sites that claim to predict the feasibility and value of new venture ideas. Figure 1 depicts a simple and useful summary of four key concepts at the heart of many of these frameworks: Is it doable? Is it worth doing? Can I do it? Do I want to do it? These questions address feasibility from a technical, market, financial, organizational, and motivational standpoint.
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  • Wal-Mart Tries on Cheap Chic

    Wal-Mart is at a crossroads. Its positioning as the world's largest, low-price retail leader is being undermined by higher operating costs and slower sales growth. The solution, according to President and CEO Lee Scott, is to get middle-class consumers who shop the store selectively for grocery and personal care items "to cross the aisle" for higher-margin fashion goods. But Wal-Mart's attempts at entering Cheap Chic-the fashion category dominated by competitors such as Target and H&M-have been undermined by strategic decision focused on operational efficiencies and a lack of understanding of branding nuances.
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  • Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company

    Digital China is the largest Chinese independent systems integrator (IBM and HP are larger). Describes their history and their current strategy and invites the student to advise them as to how they should continue to grow in the future. This is the closest China currently has to Infosys and their 7,700-person company is a very interesting, and today, a largely unknown organization outside of China.
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  • Charles Schwab & Co., Inc.: The

    Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and performance measures.
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  • Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign, Spreadsheet

    Spreadsheet supplement for case 507-005.
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  • Lou Pritchett: Negotiating the P&G Relationship with Wal-Mart

    Describes several internal and external negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the unfolding negotiations are described, starting with a canoe trip Pritchett took with Wal-Mart founder Sam Walton. Provides insight into various negotiating situations as well as key lessons learned from early efforts to help P&G and Wal-Mart forge a more integrated supplier-retailer partnership.
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  • Black Fly Beverage Company Inc.

    The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company's original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand's momentum and invest in the production of a second product.
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  • Rethinking the New Corporate Philanthropy

    More than ever, corporations are expected to practice "citizenship" by engaging in various community or social philanthropy programs. These corporate social responsibility (CSR) programs have broad appeal among business scholars, business executives, and the public. After first setting some theoretical boundaries for CSR as it relates to the legal and strategic management fields, the authors examine how CSR (both its implementation and expectations) can lead to unintended results, compromising the distinct roles business and government play in market-driven, democratic systems.
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  • Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation

    In today's fast-paced competitive environment, firms face the need to be increasingly nimble and adaptive. While often able to establish a certain level of performance based upon existing technologies, firms are equally as often left flat-footed in the face of emerging, novel technologies. Discusses strategic entrepreneurship as the means through which firms can simultaneously exploit their current competitive advantages while exploring future opportunities. Achieving a balance between exploitation and exploration consists of more than merely allocating resources evenly between the two processes. As discussed, exploitation and exploration are operationally, structurally, and culturally distinct processes.
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  • Building Organizational Integrity

    Ethical lapses by employees can put organizations at substantial risk. Although improved compliance procedures can help limit this risk, successful efforts must extend beyond compliance to build a culture of organizational integrity. Recent changes in regulatory requirements and more stringent sentencing guidelines demand an integrated approach to ethical awareness, one that encompasses the four organizational practices of controls, clearly defined principles and purpose, core values, and culture. Inevitably, the most difficult of these is building a culture of high ethical standards that are reflected in day-to-day practice. To overcome the barriers to building organizational integrity, leaders must question key organizational practices while constructing a culture based on ethical behaviors.
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