The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location.
The administrative assistant at the Edmonton, Alberta branch of Vandelay Securities was faced with a dilemma. Her superior had requested a purchase of shares in a firm whose securities were restricted to residents of Alberta for one of her clients who resided in British Columbia. On the purchase request form, the client's province of residence was listed as Alberta, and a post office box address was given. This transaction was the latest in a series that made her feel uncomfortable.
The administrative assistant at the Edmonton, Alberta branch of Vandelay Securities was faced with a dilemma. Her superior had requested a purchase of shares in a firm whose securities were restricted to residents of Alberta for one of her clients who resided in British Columbia. On the purchase request form, the client's province of residence was listed as Alberta, and a post office box address was given. This transaction was the latest in a series that made her feel uncomfortable. The primary teaching objective of this case is to explore when and how one should blow the whistle. The individual's responsibility to herself, the firm, the clients and other stakeholders in exposing the unethical acts of a colleague is presented for debate. Secondary ethical issues include insider trading, high-pressure sales tactics, conflict of interest, and misrepresentation to a regulator.
On a clear day in August 1999 in the new headquarters of drugstore.com, against a backdrop of the Blue Angels flying in formation over Lake Washington practicing for their hydroplane Seafare Cup performance, Peter Neupert was pleased with his company's IPO performance. Just last month, on July 28, 1999, drugstore.com had burst to life as a public company. Shares priced at $18 had soared as high as $69 on the first day of trading, providing a total valuation for drugstore.com of more than $2.9 billion--and a record: drugstore.com was the fastest company ever to reach a valuation of $1 billion. The team had built a virtual drugstore on the Web. During the first six months of its existence more than 160,000 customers had come to shop for more than 17,000 drugstore products and prescription drugs. Customer orders were electronically sent to distribution centers run by Walsh Distribution and RxAmerica, both located in Texas. Drugstore.com had entered into outsourcing agreements/partnerships for fulfilling the orders with these two firms. For six months ending July 4, 1999, drugstore.com sold products to approximately 168,000 customers, and had net sales of $4.2 million with an operating loss of $30 million. In June of 1999, drugstore.com had 980,000 unique visits to its Web site compared to 560,000 unique visits of its competitor PlanetRx.
Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch.
Explores Microsoft's overall financial reporting strategy by examining the company's treatment of two accounting issues--software capitalization and revenue recognition. For both issues, the company selects accounting methods that are relatively conservative. Also discusses the issue of managing analysts' expectations and Microsoft's tendency to provide analysts with very conservative expectations for the future. Provides a forum to discuss possible reasons for Microsoft's accounting and disclosure choices and also discusses the Securities and Exchange Commission's recent investigation into Microsoft's accounting practices.
The manager of customer service and operations at a branch of financial services institution is considering his options following the third cash shortage, totalling almost $5,000, within a two-month period. His career and anticipated promotion depended on effectively handling this situation.
Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their development process is key.
A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?"
Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary 128-bit video game console (named Dreamcast). Having lost its leading position in an accelerating market to Sony's Playstation console, Sega is trying to reclaim its former position through an aggressive entry strategy in the Japanese market. Integral to this strategy is the ability to bring its Dreamcast console to market rapidly and to manage its relationships with independent game developers. Focuses on: 1) hardware and game software development, 2) the role of market share in an environment of increasing economic returns, and 3) the dynamics of market entry strategies as a function of development capabilities and competitive responses.
The Indian software industry, growing at more than 50% per annum and largely dependent on exports of services and products, is one of the few industries in that country considered to be globally competitive. This note allows a discussion of the uses and limits of frameworks for assessing geographic influences on globalization potential. Also permits a discussion of the strategic imperatives for leading competitors within the industry if they are to create company-specific advantages rather than geographic ones.
Although British Airways had been lagging behind other carriers in the region, in the opinion of the new general manager for Latin America, the company had the potential to be the leading European airline in Latin America. He believed the market had all the characteristics in which British Airways had traditionally been most strong. However, after six months of visiting all the offices in the region, he began to feel that some key country managers were not supporting the changes necessary to move the company ahead. Head Office in London was also skeptical. Latin American is breaking even, so there is no real need to solve the problem, was one typical response. This case deals with efforts to implement major organizational change in a short period of time.
Seeing an opportunity, the general manager for Latin America promised London an unprecedented one-year revenue increase of 44 per cent, provided that sufficient resources were allocated to the region. The early results of his efforts to transform the company's Latin American operations are discussed. This case is a supplement to the British Airways: Latin America (A) case, 9A99C015.
The president must determine how to increase business development at the feedmill. The challenge facing him is to have the feedmill's managers adopt attitudes and behaviours that are consistent with a market driven enterprise. This is no easy task considering that the feedmill is a former state-owned enterprise which did not strive to achieve independent profitability.
This addendum to George's T-shirts (UV0680) offers a revised forecast in the form of a cumulative distribution function for the two key uncertainties in the case. It can be used as the basis for introductory risk analysis tools such as Crystal Ball or @Risk.
Taiwan's United Microelectronics Corporation (UMC), one of the world's leading semiconductor foundries, has grown dramatically in 16 years. UMC pursued a strategy of vertical disintegration as part of the chairman's vision of turning UMC into a pure-play foundry. This case discusses the major technological and competitive forces affecting the industry and looks at UMC's restructuring through the eyes of the chairman. The case provides enough detail to engage the class in a discussion of the merits of UMC's vertical disintegration strategy and the possible pitfalls of this approach going forward.
Describes how firms can learn from projects through postmortem analysis. Focuses on the step-by-step process of preparing and running a postmortem meeting as it is done at Microsoft and other software developers.
Texan entrepreneur Trisha Wilson has founded an interior design firm and watched it grow into one of the most successful firms in the hospitality design services industry. After 20 years of building a company that is truly a reflection of her own personality, Wilson grapples with changes in the firm's work environment during growth, and what will happen to the firm when it comes time for her to retire. Does she have the proper systems in place to ensure that the "Wilson way" of doing business can be replicated and scaled?