• The Growth Manager

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  • Ashok Leyland (A): Reaching For the Stars - Embarking on a New Vision and Strategy

    This case documents the history of Ashok Leyland (AL), the second largest commercial vehicle manufacturer in India, and captures its growth and journey up to 2007, when the company adopted its new vision of more than doubling in size in a fairly mature industry. The challenge that the case poses to students is to understand how the firm, widely regarded as a small player globally and as a regional one even within India, could fulfill this ambitious vision.
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  • Ashok Leyland (B): Shattered Dreams - Transformation For Survival

    The second part of this two-part case examines the actions that Ashok Leyland (AL) took to achieve its aggressive growth plan and the consequences it faced when there was an abrupt negative demand shock. The case describes the challenge before AL's management when faced with bankruptcy, and invites readers to consider how this once-proud company could be transformed and led towards profitability and growth.
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  • Ashok Leyland: Shattered Dreams - Transformation For Survival (Combined Version)

    Case A & B (ISB113 & ISB115) have also been made available in a combined version.
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  • DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (A)

    DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Case A describes the story of an unusual project undertaken by DHAN and several partners to take state-of-the-art medical diagnostic services to the doorsteps of villagers in a remote part of Tamil Nadu. The project was a collaborative effort involving Philips, a leader in electronics, healthcare and lighting; Apollo Hospitals, a major corporate hospital chain in India; Indian Space Research Organisation (ISRO), a high technology research center; and DHAN, a key player in the development sector. The project, anchored by Philips, came to an abrupt halt at the end of 2006 when Philips announced its withdrawal from the venture as the volumes it had anticipated had not materialized and the high overheads associated with the project were proving to be uneconomical. Apollo, also disappointed that it had not reaped the expected benefits from the project, followed suit. With these key collaborators opting out, the technology support of ISRO had little relevance. M. P. Vasimalai (Vasi), the Executive Director of DHAN, reeling from the unexpected termination of an important project that would benefit the community, was faced with a dilemma: Should he follow the lead of Philips and Apollo and abandon the project or find some way to take it forward?
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  • DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (B)

    DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Case B takes off where Case A leaves Vasi, and describes his decision to set up a secondary care hospital at Theni, Tamil Nadu, following the exit of Philips and Apollo Hospitals from the DISHA project. The case traces the fundraising and project management challenges DHAN faced along the way and its response to those challenges.
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  • DHAN Foundation: Delivering Healthcare to the Village Doorstep - A Holistic Healthcare Model (C)

    DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Set in 2007, this case seeks to synthesize the decade-long experience of DHAN in the realm of healthcare. M. P. Vasimalai (Vasi), DHAN's Executive Director, is tasked with making an important presentation to the Prime Minister and a team of government officials. Obviously, the good work of DHAN in this arena had not gone unnoticed. In preparing his presentation, Vasi must journey through DHAN's experience and the dilemma it is grappling with: whether to continue its healthcare interventions on a project-by-project basis or adopt a holistic healthcare model, bringing together its multiple and diffused healthcare-related initiatives under a common canopy for ease of administration and to derive the benefits of synergy.
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  • The Panic of 1861 and the Advent of Greenbacks and National Banking (A)

    Set in 1870, the case describes the situation of Supreme Court Chief Justice Salmon P. Chase, who must render an opinion in Hepburn v. Griswold, which challenges the constitutionality of the creation of a national fiat currency, so-called greenbacks. In 1862, Chase was Secretary of the Treasury in Abraham Lincoln's administration and reluctantly endorsed creating the greenbacks. Now, eight years later, he still harbors misgivings. The task for the student in this case is to recommend a decision. The larger consideration is to assess the massive pivot in US government financial policy that occurred in the 1860s.
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  • The Panic of 1861 and the Advent of Greenbacks and National Banking (A), Spreadsheet Supplement

    Spreadsheet supplement for case UV7502.
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  • The Panic of 1861 and the Advent of Greenbacks and National Banking (B)

    Set in 1870, the B case describes Chief Justice Samuel P. Chase's opinion in Hepburn v. Griswold, which challenged the constitutionality of a national fiat currency. The B case also discusses reactions to the ruling and subsequent court decisions.
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  • The Linda Dor: Building a Culture of Customer Satisfaction

    The general manager of operations and interim general manager of human resources at Linda Dor Restaurant and Rest Stop (Linda Dor) was facing challenges recruiting, training, and retaining staff at the lower levels of the organization. These customer-facing positions, which include wait staff, cashiers, and runners, are responsible for delivering the high level of customer service enshrined in Linda Dor Enterprises' corporate values. Providing a positive customer experience is becoming increasingly important for Linda Dor because the company is expanding into the hotel industry and needs to ensure that its reputation for high-quality customer service is untarnished. How could Linda Dor improve employee retention and build a strong corporate culture?
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  • The Linda Dor: Building A Culture Of Customer Satisfaction

    The general manager of operations and interim general manager of human resources at Linda Dor Restaurant and Rest Stop (Linda Dor) was facing challenges recruiting, training, and retaining staff at the lower levels of the organization. These customer-facing positions, which include wait staff, cashiers, and runners, are responsible for delivering the high level of customer service enshrined in Linda Dor Enterprises’ corporate values. Providing a positive customer experience is becoming increasingly important for Linda Dor because the company is expanding into the hotel industry and needs to ensure that its reputation for high-quality customer service is untarnished. How could Linda Dor improve employee retention and build a strong corporate culture?
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  • Financial Accounting Reading: Assets and Expenses

    This reading provides a complete overview of assets, the variety of resources owned or controlled by a business entity. Assets are an element of the accounting equation Assets = Liabilities + Equity and are reported on a company's Balance Sheet.
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  • Financing Anghami's Growth

    In December 2012, less than two years into the founding of their music-streaming platform Anghami, cofounders Elie Habib and Eddy Maroun found themselves evaluating an unorthodox term sheet. Habib and Maroun needed to make a decision vis-à-vis the proposal put forth by the MBC Group, the region's largest media network. The offer was a media-for-equity deal, which would provide Anghami with advertising towards the media giant's millions of viewers and boost its chances of competing with the likes of iTunes and Spotify in the Middle Eastern market. However, the deal would also cost the cofounders a significant share of their company, and might place them in the middle of a rivalry between MBC and Rotana, the region's largest music label. The case takes the reader through the co-founders' journey, from the founding of the company to the successes and challenges they have faced navigating product launch, scale-up, and partnerships.
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  • Bloom & Grow Asia (I): ERP Strategy and Planning

    Bloom & Grow is a regional distributor in Asia of maternity, baby, and children's products. The company was founded in 2004 by a mother who was having problems finding reliable, high-quality products for herself and her first baby. The company grew from a one-person venture into a pan-Asian enterprise with five warehouses.
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  • Bloom & Grow Asia (II): Back to the Drawing Board

    Bloom & Grow is a regional distributor in Asia of maternity, baby, and children's products. The company was founded in 2004 by a mother who was having problems finding reliable, high-quality products for herself and her first baby. The company grew from a one-person venture into a pan-Asian enterprise with five warehouses.
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  • Part IV: Uber in Seoul

    This case recounts Uber's experience in four cities at different points in time. This approach offers a way to examine Uber's strategy for market entry and evaluate the performance of that strategy in these four cities, as well as elsewhere in the world. The cases included here help frame the discussion on the future of Uber's expansion, and extract lessons for how a firm can successfully navigate the beyond-market business environment.
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  • Metta Rest Spa: Should the Stricklands Lend?

    A Canadian couple whose daughter owned Metta Rest Spa, a flotation spa that opened in September 2014 in Vancouver, British Columbia, had invested almost CA$1.2 million in the business. Their daughter had recently asked for another $60,000 to keep the business afloat, and in early 2016 the couple needed to decide whether to invest more money in the business. The business had a net loss in 2015 and needed cash to continue to operate. What other information should they be asking for? They needed to know if the business would be able to sustain itself without requiring their retirement funds.
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  • UltraTech Cement: A Transition towards Behaviour-Based Safety

    UltraTech Cement Limited was a global leading producer of cement that had implemented best-in-class safety practices at all of its units. Despite this, the company’s Rawan Cement Works plant in Raipur, Chhattisgarh, India, had witnessed some serious safety incidents in the past, and these had resulted in lowered employee morale. A close analysis revealed that un-safe conduct by employees was partly responsible for the accidents, and that there was a strong need to bring about behavioural modification among employees in order to avoid such accidents in the future. In 2015, the chief operating officer and executive president of the Rawan Cement Works plant faced the challenge of managing the crisis that had engulfed the unit and looked for ways to effect a transition from a process-centric approach to a people-centric approach.
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  • Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification

    In November 2016, the co-founders of Poppy Barley Inc. (Poppy Barley) had just finished discussing the company’s fiscal projections and sustainability goals for the upcoming 2017 year. Poppy Barley, a made-to-measure footwear retailer in Edmonton, Alberta, had grown rapidly. The co-founders, who were sisters, wanted to further both their product line and their commitments to corporate sustainability. Would becoming certified as a sustainable business publicize their commitments and values, and improve their triple bottom line? If so, which certification should they choose? On the other hand, given the company’s growth stage, would directing finite resources toward certification detract from other important business areas?
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