• Powertech India: Redesigning Workforce Composition

    In February 2013, the vice-president of human resources at PowerTech India Private Limited (PowerTech India), was in his office at the company’s Gurgaon headquarters studying the organizational chart of his firm with interest. In his seven-year tenure with the company, he had watched the organization grow considerably. What he loved most about his job was the company’s commitment to follow best practices in human resources management and the people-oriented approach that made the work a creative, feel-good, and dynamic process. In this highly competitive power sector, expansion had been the catchphrase of the organization as it strove to carve a niche for itself; now retention of talent was more crucial than ever. But after meeting with PowerTech India’s managing director, the vice-president wondered if the expected turbulent times required a reconsideration of the company’s key human resource policies, which had become a hallmark of the organization. Redesigning the workforce at PowerTech India would be a delicate balancing act.
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  • Ratan Tata: Ethical Leadership

    Ratan Tata began his journey with the Tata group on the shop floor of the Tata Iron and Steel Company Limited and eventually rose to become chairman of the Tata group—a conglomerate with operations in more than 80 countries across six continents. Known as a value-based, principled, and visionary leader, Ratan Tata helped the Tata group grow immensely over two decades of leadership. When he retired in 2012, he passed the leadership to a new chairman. However, four years later, on October 24, 2016, the Tata Sons board, which controlled the Tata group, decided to replace the chairman. His ousting led to a public clash over ethics and corporate governance at the top of the Tata empire. Ratan Tata was asked to return as interim chairman and help find a new successor. How could he succeed in this task and help the Tata group retain its glory, without compromising its values and beliefs?
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  • The Awethu Project: Values-Driven Decisions for Profit and Social Impact

    The Awethu Project (Awethu) was a South African-based social enterprise that operated as a venture capital and investment firm for small, medium, and micro-sized enterprises. The company was widely acknowledged for its social mission of creating jobs and benefiting society while maximizing profit. In March 2016, Awethu’s leaders signed an agreement with a prominent South African corporation, which could allow Awethu to operate within a higher segment, bringing the company closer to fulfilling its strategy. But Awethu continued to wrestle with a number of challenges, such as its socioeconomic environment and strategic focus decisions, and the question of how to continually attract capital and deliver on the company’s vision. Finding themselves at an important moment in their company’s history, Awethu’s leaders considered how the new partnership could help Awethu address these looming challenges, while creating sustainable profit and value.
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  • My Kind of Cakes: An Expansion Dilemma

    My Kind of Cakes (MKOC), a cake boutique in Ghaziabad, India, had carved a niche for itself with its unique bakery products, quality food, and excellent service, all offered at a reasonable price. Within five years of opening, the business had flourished, growing in worth from ?7.2 million in 2012 to ?19.5 million in 2016. In January 2017, the owner of the cake shop pondered his strategies for achieving his target revenue of ?50 million by 2020. He wondered if he should expand geographically and open franchises in nearby towns or if he should increase his product range. Should he build a digital platform to increase awareness of his brand or launch a loyalty program to strengthen MKOC’s customer relationships? If so, how should he build such a program? Since he had also been asked to photograph special occasions such as baby showers, he wondered whether he should add theme photography to MKOC's offerings.
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  • Measuring ROI on Sponsored Search Ads

    This case scenario is based on a real company (with name disguised and artificial but representative data) that uses search engine advertising, running paid search ads on the two major search engines, Google and Bing. Students are presented with weekly traffic data for both Google and Bing and are asked to perform an ROI analysis for the company. Solution Notes are available for both student and instructor use for this case.
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  • Helena Rubinstein: Making Up the Modern Woman

    This case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started a cosmetics company. She subsequently moved first to Europe, and then to the United States during World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such brands on women. Rubinstein articulated the view that cosmetics were liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry.
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  • The U.S. Shale Revolution: Global Rebalancing?

    The American shale revolution has upended oil and gas markets for nearly a decade...Prices have risen then plunged, production has surged and then waned, LNG has boomed and technology and productivity have improved. U.S. energy policy, under the Obama administration,authorized a handful of gas exporters, despite pressure from domestic chemical and utility interests, and approved oil exports for the first time in 40 years. Environmental issues and questions remain unresolved. No one knows for certain what America's energy trajectory will look like in the next decade.
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  • Andrew Peller Limited: An Investment Opportunity

    In early 2017, Andrew Peller Limited (APL), a producer and marketer of quality wines and Canada’s only publicly traded winemaker, presented an interesting opportunity for investors. If investors were looking to diversify their current holdings and were considering an investment in the food and beverage sector, would APL make a good investment? To help make this decision, potential investors needed to assess the organization’s past financial performance using information from its annual reports, its corporate strategy, and finally the risks and opportunities associated with the industry. Based on this analysis, investors would decide whether to invest in APL.
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  • Xiaomi: Entering International Markets

    After recognizing numerous opportunities in the global market, Xiaomi Technology Corporation Ltd. (Xiaomi), based in Beijing, charted its overseas market strategy in 2013. However, opportunities came with challenges, and during the internationalization process, Xiaomi encountered many problems. By 2016, after three years of hard work, Xiaomi had gained more experience than profits. Compared with Xiaomi's domestic success, Xiaomi's internationalization strategy was unsatisfactory. How could Xiaomi meet its international goals? Should it establish international strategic alliances, develop its firmware operating system, or consider other options?
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  • Andrew Peller Limited: An Investment Opportunity

    In early 2017, Andrew Peller Limited (APL), a producer and marketer of quality wines and Canada's only publicly traded winemaker, presented an interesting opportunity for investors. If investors were looking to diversify their current holdings and were considering an investment in the food and beverage sector, would APL make a good investment? To help make this decision, potential investors needed to assess the organization's past financial performance using information from its annual reports, its corporate strategy, and finally the risks and opportunities associated with the industry. Based on this analysis, investors would decide whether to invest in APL.
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  • The Elevator Saga

    This case describes a common situation in old buildings, namely the decision as to whether intall an elevator. In this armchair case, we have an apartment building in Budapest with 3 towers, each containing 24 homeowners, with a possible interest in adding an elevator to each tower of the walk-up building. The case begins by discussing serveral ways to fairly distribute the cost if the elevators are approved. One way is an equal split. The second way is to have the homeowners living on higher levels pay more. A formula that effectively implements the Shapley value is proposed. Next, the case describes the pivot mechanism as a way to bypass the free riding problem that would arise if homeowners were simply asked about their willingness to pay. The question for discussion is whether the homeowners would agree to use the pivot mechanism. In particular, how to explain to the homeowners the penalties that would result from implementing the mechanism and how those penalties are applied to those homeowners who are pivotal. The challenge for students is how to market the pivotal mechanism.
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  • Tokyo Electron: The Competitive Consolidation and Antitrust Challenge

    In September 2013, Tokyo Electron Limited announced a merger with Applied Materials Inc. The deal would place the new entity in the leader position in the highly consolidated global semiconductor manufacturing equipment industry, which counted Intel Corporation and Samsung Group as major customers. Due to antitrust issues, the deal was eventually cancelled. Shortly after, in October 2015, Lam Research Corporation announced a merger with KLA-Tencor Corporation. If this deal was accepted, the market would be led by three companies-Applied Materials Inc., ASML Holding, and Lam/KLA-Tencor-while Tokyo Electron would be marginalized. Given the tremendous cost pressures from the consolidated competitors and powerful customers, should Tokyo Electron initiate another merger to consolidate its position? Were there other effective competitive options? What could it learn from its failed merger with Applied Materials Inc.?
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  • Orchid Species Preservation Foundation: Choosing a Direction

    The Orchid Species Preservation Foundation (OSPF) was a not-for-profit organization in Edmonton, Alberta, Canada. It was dedicated to the preservation of rare orchid species. The OSPF had 4,500 orchids housed in a greenhouse facility at the Muttart Conservatory, which was owned and managed by the City of Edmonton. In the autumn of 2014, the Muttart Conservatory management decided that the orchid collection should be downsized, in turn sparking the OSPF board to consider alternative futures for the foundation.<br><br>The OSPF board members created an ambitious multi-phase plan to build their own facility. The president and chairman of the OSPF board determined that the new facility would require the foundation to increase its yearly revenue by 10 times the current amount. He worked with the board members to develop a list of strategies targeting revenue generation; however, the options were not yet well-defined and could take the organization in many different directions. The board needed to find a stronger strategic focus and choose a clear direction to take the OSPF forward.
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  • Orchid Species Preservation Foundation: Choosing a Direction

    The Orchid Species Preservation Foundation (OSPF) was a not-for-profit organization in Edmonton, Alberta, Canada. It was dedicated to the preservation of rare orchid species. The OSPF had 4,500 orchids housed in a greenhouse facility at the Muttart Conservatory, which was owned and managed by the City of Edmonton. In the autumn of 2014, the Muttart Conservatory management decided that the orchid collection should be downsized, in turn sparking the OSPF board to consider alternative futures for the foundation.<br><br>The OSPF board members created an ambitious multi-phase plan to build their own facility. The president and chairman of the OSPF board determined that the new facility would require the foundation to increase its yearly revenue by 10 times the current amount. He worked with the board members to develop a list of strategies targeting revenue generation; however, the options were not yet well-defined and could take the organization in many different directions. The board needed to find a stronger strategic focus and choose a clear direction to take the OSPF forward.
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  • Tokyo Electron: The Competitive Consolidation and Antitrust Challenge

    In September 2013, Tokyo Electron Limited announced a merger with Applied Materials Inc. The deal would place the new entity in the leader position in the highly consolidated global semiconductor manufacturing equipment industry, which counted Intel Corporation and Samsung Group as major customers. Due to antitrust issues, the deal was eventually cancelled. Shortly after, in October 2015, Lam Research Corporation announced a merger with KLA-Tencor Corporation. If this deal was accepted, the market would be led by three companies—Applied Materials Inc., ASML Holding, and Lam/KLA-Tencor—while Tokyo Electron would be marginalized. Given the tremendous cost pressures from the consolidated competitors and powerful customers, should Tokyo Electron initiate another merger to consolidate its position? Were there other effective competitive options? What could it learn from its failed merger with Applied Materials Inc.?
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  • BlackRock (B): Acquire MLIM? (with video links)

    In early 2006, BlackRock, Inc. is considering acquiring Merrill Lynch's asset management business. The asset management industry was in a state of transition. In the prior year, more than 130 mergers and acquisitions had taken place. The proposed deal between BlackRock and Merrill Lynch would change BlackRock from a chiefly U.S.-based fixed income asset manager for institutional clients, to a firm with a global footprint and a strong equities and retail business. Was this the right thing to do to grow BlackRock? Was the timing right? Was the price right?
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  • BlackRock (C): Integrating BGI (with video links)

    On June 11, 2009, BlackRock, Inc., the world's fourth-largest asset manager announced it was acquiring Barclays Global Investors (BGI) for $13.5 billion in stock and cash. The deal would more than double BlackRock's assets under management (AUM), making it the world's largest asset manager. There was more than just a significant difference in investment philosophy that separated the two firms. There were also significant cultural differences between New York-based BlackRock and San Francisco-based BGI. There was doubt internally at BlackRock and externally (i.e., analysts) whether it was the right move for BlackRock, but the firm's co-founder and CEO Larry Fink was undeterred.
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  • BlackRock (D): Organizing for the Future (with video links)

    By the end of 2015, BlackRock had succeeded beyond any of the early dreams of its founders. The firm remained the world's largest asset manager, with more than $4.6 trillion under management, and other financial services companies used BlackRock's Aladdin platform to monitor an additional $12.9 trillion of assets. With its success, the firm had become far more complex. The scale and scope of BlackRock were helpful to clients when the parts of the company worked together, but that very same scale and scope made working together harder. BlackRock's leadership took stock of the investment landscape in early 2016 and what the firm would need to do in the future to continue to grow.
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  • Indorama Eleme Petrochemicals Limited: Beyond CSR for Secure, Safe and Sustainable Operations in Nigeria

    "Indorama Eleme Petrochemicals Limited: Beyond CSR for Secure, Safe and Sustainable Operations in Nigeria" focusses on Indorama Corporation, a multinational conglomerate of Asian origin who bought the ailing petrochemical plant in Eleme Nigeria called Eleme Petrochemicals Limited (EPCL) to establish Indorama Eleme Petrochemicals Ltd. (IEPL). This case describes the successful story of how IEPL is trying to build a trusting relationship with the local community in the Niger Delta, which has a history of distrust and conflict with multinationals. The case focusses on the ethical dilemma of the board of the multinational corporation operating in a foreign land in making a critical business decision of whether to bring the community stakeholders inside its boardroom or not under its Public-Private Partnership scheme.
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  • Co-Founders of the North: A Strategy Simulation Game

    Co-Founders of the North is a digital multiplayer turn-based strategy game. Players take on the role of "co-founders", so named for their joint pioneering role in constructing buildings on a set of four fantasy islands. Players must both compete and cooperate, having to balance limited resources and allegiances while contending against each other's hidden agendas. Collaboration is essential to winning, yet only a single player will ultimately win. A player must accumulate the most allegiance points to win. This is accomplished by constructing buildings on available slots, or by paying to demolish a building and constructing over it. Each building generates a different number of points for different allegiances and costs a certain amount of gold to construct. Players receive additional income (i.e., gold) each turn from completed buildings. A player will often not have enough gold to construct a building on their own. In these situations, a player may instead invest a partial amount, allowing other players to invest in completing the building. When this happens, players receive an income proportional to their respective investment. Players are thus confronted with a dynamic environment that will affect their strategic choices, such as when to cooperate and when to go it alone. At the end, there can only be one Ruler of the North!
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