個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Sothebys.com
Sotheby's has taken 50% of its business by volume to the Internet. How do the economics change? How do logistics and customer support needs change? What leverage does the Internet provide this established bricks-and-mortar auction house? -
Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referral
A town, "Michigan's little Bavaria," discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to increase it. -
Strategic Services at Andersen Consulting
Bill Copacino, Andersen Consulting's managing partner of Strategic Services Americas, needed to submit his recommendation to Peter Fuchs, Strategic Services worldwide director, for the operating plan for Strategic Services Americas for fiscal year 1999. Strategic Services had grown by over 40% per year in headcount since 1989, but remained a relatively small part of Andersen Consulting. Copacino and Fuchs were challenged to grow Strategic Services at the level required to increase its relative position in the firm to 10% of its people and 15% of its revenues. As they discussed options, there were no easy answers. Should Strategic Services continue to try to grow at 30% plus per year? Would Strategic Services be able to find enough new and experienced hires to continue to grow? Could the unique culture be maintained? Should they consider acquisitions? Was there an effective way to meet their growth targets? -
Ernie Budding (B)
Supplements the (A) case. -
Ernie Budding (C)
Supplements the (A) case. -
Ernie Budding (D)
Supplements the (A) case. -
Ernie Budding (A)
Details an instructor's attempt to motivate his section to raise its classroom performance standards. Outlines the situation when the section was performing well, the decline in standards, the action the professor took to revise the situation, and the final outcome.