On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league to compete with the PGA Tour, which was the dominant affiliation for professional golfers. On June 9, 2022, the first LIV Golf event teed off outside of London, England. Immediately following the official start of the London tournament, Jay Monahan, the commissioner of the PGA Tour, released a memo stating that all 17 PGA Tour players participating in the LIV Golf event were suspended and ineligible to compete in PGA Tour events. Tensions continued to rise over the summer, as more players "defected" to LIV, lost sponsorships, and lost the ability to earn points on the world rankings. LIV Golf filed an antitrust lawsuit accusing the PGA Tour of anticompetitive practices, and the Department of Justice also launched an investigation. Both sides expected the conflict to escalate in the years ahead.

In September 2022, Mark Cuban Cost Plus Drugs Company CEO Alex Oshmyansky considered the future of the company. Cost Plus Drugs was a retailer for more than 340 generic oral medications, selling their drugs at significantly lower prices than typical pharmacies. Oshmyansky could focus resources on adding brand-name drugs to its medication portfolio or focus on the company's ongoing development of a facility to manufacture sterile injectable drugs.

In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa's recently deregulated energy market.

This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space which now has close to 1 billion gamers and an online audience that is greater than the Superbowl. Should they focus on a B2C business, a B2B business? Develop an analytics capability to support "sabremetrics" for esports or a content creation capability? How can they best exploit ownership of the world's top team in the "Hearthstone" league. The choice will depend on the future industry structure and how the two can most effectively "follow the money".

At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters-Robert Peck, Chase Damiano, and Jeremy Martin-had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they had opened their first custom-designed store in a brand-new luxury apartment building. The new store was an immediate success, even though a Starbucks had recently opened across the street. At the same time, a separate business line-selling cold brew coffee in kegs to office customers-had grown unexpectedly. Many new office accounts were added, even as the team promoted the new retail store. Now, as Peck, Damiano, and Martin prepared for the next capital raise, targeted for February 2017, they evaluated their strategy going forward. Should Commonwealth Joe stay with retail, or should they shift their strategy to focus on the office business?