<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Emerging Chinese Global Competitors Award, European Foundation for Management Development (EFMD) Case Writing Competition</strong></p><br>In 2012, the Chinese state-owned oil corporation China National Offshore Oil Corporation (CNOOC) acquired Nexen, a Canadian oil exploration company, in what was the largest-ever acquisition abroad by a Chinese company. The Chinese economy had become increasingly dependent on imported energy and the aim of this acquisition was to secure access to natural resources around the world. The deal received intense media attention and its merits for Canada were widely discussed in the media. Eventually, it was approved by the Canadian government after CNOOC made substantial commitments regarding Nexen’s future operations. However, after the acquisition, Nexen experienced considerable challenges regarding its financial performance and its health, safety, and environment processes. Financial performance was undermined by a sharp drop in the price of oil from 2014 onward. Moreover, Nexen’s operations were disrupted by a pipeline leak, a closure of pipelines by the regulator, and a plant explosion. Each event challenged the Chinese and Canadian leadership of Nexen to face the media and minimize reputational damage and safeguard its health and safety record. How could the company cut its losses and downscale its engagement in Canada? Did it need to refocus its Canadian operations to use its assets in a different way?
In 2016, Bossard AG was a leading wholesaler and supply chain service provider for fasteners. Its business model aimed to improve the efficiency of clients’ manufacturing operations by applying Industry 4.0 technologies to integrate the delivery of the highest quality screws, nuts, and bolts with logistics solutions for supply chains, and technical solutions for product designs using fasteners. Bossard’s key selling point was its ability to enhance its clients’ consumable parts management, thus reducing their total costs of ownership. Bossard had been successful in Europe, but found the Chinese market difficult to penetrate. The company was looking for better ways to deliver value to Chinese industrial customers.
In 2016, Bossard AG was a leading wholesaler and supply chain service provider for fasteners. Its business model aimed to improve the efficiency of clients' manufacturing operations by applying Industry 4.0 technologies to integrate the delivery of the highest quality screws, nuts, and bolts with logistics solutions for supply chains, and technical solutions for product designs using fasteners. Bossard's key selling point was its ability to enhance its clients' consumable parts management, thus reducing their total costs of ownership. Bossard had been successful in Europe, but found the Chinese market difficult to penetrate. The company was looking for better ways to deliver value to Chinese industrial customers.