學門類別
政大
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Snapchat’s Dilemma: Growth or Financial Sustainability
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Did I Just Cross the Line and Harass a Colleague?
- Winsol: An Opportunity For Solar Expansion
- Porsche Drive (B): Vehicle Subscription Strategy
- Porsche Drive (A) and (B): Student Spreadsheet
- TNT Assignment: Financial Ratio Code Cracker
-
Vontobel Deritrade: Platform development
This case illustrates how Vontobel, a mid-size Swiss private bank successfully built out its multi-issuer platform for Structured Products (SPs). The case starts by describing the industry of SPs, the market for SPs in Switzerland, and on Vontobel building its know-how in SPs. As a result, deritrade® Single-Issuer Platform (SIP) was launched in 2010. The platform helped gain operational efficiency, relieve employees from doing manual operations and thus allow scarce resources to focus on the core businesses. The bank then gained experience in the market with its SIP. Once the SIP delivered its full power and the SP market stagnated, Vontobel considered opening its platform to its competitors to become a Multi-Issuer Platform (MIP). Yet, there were numerous challenges faced by the company with this decision: cannibalization, convincing competitors to join, pricing, and governance.