In 2013, GE implemented the FastWorks program, an initiative that utilized tools and methods adapted from start-up methodologies to make the company more customer centric, lean and agile. With the spread of FastWorks within GE, a startling conclusion became evident - the existing performance management system might no longer be fit for the company's new direction. This case series follows the journey of GE's new performance management system, Performance Development, and its PD@GE app. By utilizing FastWorks in its development process, the HR team was able to leverage customer feedback and rapid prototyping to build a new system with unique features, such as instantaneous feedback, upward feedback and removal of employee ratings.
In 2013, GE implemented the FastWorks program, an initiative that utilized tools and methods adapted from start-up methodologies to make the company more customer centric, lean and agile. With the spread of FastWorks within GE, a startling conclusion became evident - the existing performance management system might no longer be fit for the company's new direction. This case series follows the journey of GE's new performance management system, Performance Development, and its PD@GE app. By utilizing FastWorks in its development process, the HR team was able to leverage customer feedback and rapid prototyping to build a new system with unique features, such as instantaneous feedback, upward feedback and removal of employee ratings.
In 2013, GE implemented the FastWorks program, an initiative that utilized tools and methods adapted from start-up methodologies to make the company more customer centric, lean and agile. With the spread of FastWorks within GE, a startling conclusion became evident - the existing performance management system might no longer be fit for the company's new direction. This case series follows the journey of GE's new performance management system, Performance Development, and its PD@GE app. By utilizing FastWorks in its development process, the HR team was able to leverage customer feedback and rapid prototyping to build a new system with unique features, such as instantaneous feedback, upward feedback and removal of employee ratings.
Case A sets the context of disruption in India and outlines the challenges facing GroupM in 2013. In the early 2010s, internet technology and social media had started disrupting the Indian advertising industry. Explosive growth in the adoption of smartphones, rapid internet penetration and falling data rates meant the country was becoming a mobile-first economy. At the same time, the demographic profile and media consumption behavior of Indian consumers were evolving rapidly. Moreover, brand managers were no longer satisfied with the reach of a media plan. Instead, they were keen to see a measurable impact of their advertising spend through hard metrics such as sales, customer engagement, market share, and the like. As the growth of digital media threatened to disrupt the traditional advertising business, media agencies were struggling to navigate the digital advertising space. Despite GroupM India's market-leading position, incoming CEO CVL Srinivas realized that the company was on the wrong side of the digital trends in terms of its product, profile, partnerships and people. How could GroupM India leverage its scale to create a new practice with digital at the core and diversify its business beyond traditional media planning and buying? How could it move up the value chain and become a business partner for brands? Case B describes the digital transformation process GroupM India undertook from 2013 to 2016.
Case B describes the digital transformation process GroupM India undertook from 2013 to 2016. To respond to the challenges highlighted in Case A - product, profile, partnerships and people - the company identified customer focus and nimbleness as two "quests" to prioritize. GroupM focused on building comprehensive media solutions, targeting new-economy customers (such as e-commerce and digital companies), forging new partnerships with creative and ad tech players and, most importantly, leveraging its people. By end-2016, GroupM had not only retained its position as the largest player in the Indian advertising industry but had also widened its lead over competitors.
It was also in debt and out of fashion. It had acquired a reputation as "one of the least user-friendly museums in the world." One senior figure from the museum was even quoted as saying that he didn't want children in there. Compared to rival venues, visiting the BM was like a "trip back in time" - but not in a favorable sense. In the space of nine years, MacGregor reversed its fortunes and restored its sense of pride and purpose. He raised its profile through engaging exhibitions, television shows and the Internet - but most surprisingly of all through the use of radio. He presided over a startling transformation in the image and fortunes of the BM, with net income quadrupling in nine years and donations and legacies growing eight-fold under his watch. Visitor numbers reached record highs and the BM has become a template for other museums. A cultural institution that was once in danger of becoming an embarrassing monument to British imperialism is now viewed with pride. As one commentator put it: "As an exercise in rebranding, it is surely up there with the best." The case considers the methods used by MacGregor to achieve these results and some of the key turning points, as well as the lessons for other organizations, including in the private sector. It also explores the possible complications of following a charismatic leader. Learning objectives: The case covers six key issues to do with leadership and organizational change: 1) The difficulties of changing an entrenched public sector culture, shaped by curatorial divisions and the weight of the BM's heritage. 2) The challenge of managing multiple stakeholders. 3) The various roles adopted by a leader - and changing the scope of the job. 4) The importance of finding a purpose that resonates with employees and visitors alike. 5) The process of institutional transformation and the challenge of building on MacGregor's legacy. 6) The benefits and drawbacks of charismatic leadership.
The Naukri case deals with the talent retention challenge that most Indian companies are facing. The case explores different personnel retention scenarios that the founder encounters and how best he handles them. The case discusses Entrepreneurial and Leadership challenges in fast growing companies in India. Learning objectives: Understanding employee retention, leadership and entrepreneurial challenges in India.
The case is a true story with disguised names, and was developed with the help of the protagonist, "Philip Chase," who runs a "successful" executive placement agency, Retail Personnel Flow (RPF). However, the case reveals that it is perhaps not as "successful" as he seemed to think. Philip has just learned from an employee that his company's biggest client, Winterplain, is about to offer the important Kash-n-Karry contract to RPF's main competitor, NY-Lon. At first, Philip thinks it is just a rumor, but later that day discovers that a prospective candidate has already been through several rounds of interviews with NY-Lon. The HR director at Winterplain confirms that there are service quality issues. She agrees to meet Philip the next day and sends a memo listing Winterplain's concerns with RPF for him to go through before the meeting; some of the points are valid but Philip is furious about the others! It was a happy ending: RPF won back the Winterplain account, including Kash-n-Karry. NY-Lon's foray into retail placements was short-lived since it could not cope with the complexity of the retail labor market. Learning objectives: The case provides participants with an understanding of the political dynamics of the relationship between professional firms and their clients. Participants get to appreciate the role of networks in improving one's social power and influence ability. The case can also be used in role-playing how difficult political situations can be resolved.