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The Priceline Group: Booking a Place for the Future
- 商品編號：316177
- 商品分類：Case
- 長度：23頁
- 出版日期：2016-05-06
- 學門：
The Chairman of the Priceline Group is considering the actions he must take to confront an evolving external environment, new direct competition, disintermediation and substitute offerings. Does his response require an increased coordination of each historically autonomous division or some other approach?