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Uber Technologies, Inc.
The case is set in January of 2023; the protagonist is Dara Khosrowshahi, CEO of Uber Technologies, Inc. Uber operates a diversified ride-hailing and transportation platform in over 70 countries, some 10,000 cities, and has 120 million active monthly users. The Uber online network lets users connect with drivers through a smartphone app to request rides and food or grocery deliveries. In 2022, although Uber had revenues of $32 billion, it lost more than $9 billion, bringing the total company net losses since 2016 to almost $30 billion. CEO Khosrowshahi recognizes several issues he needs to address: 1) how to achieve consistent profitability, 2) how to attain scale and scope economies within its widely-diversified technology platform, and 3) the risk of Uber experiencing a diversification discount.