On March 25, 2019, the head of business growth for SmartMoney, owned by the Indian conglomerate Smart Industries Limited, was expected by his company’s management team to propose a strategy for capturing 10 per cent of India’s digital payments market in financial year 2019–20. He knew that the market was vast and fragmented and that he was working with a platform business, where fast mobilization was a key factor. SmartMoney already had market presence, resources, and the required expertise to be competitive on the merchant side of the industry over the long term. Therefore, the immediate and considerable challenge was how to mobilize the consumer side, where the company faced various well-established and aggressive incumbents. To thoroughly asses the market, the head of business growth had to integrate a great deal of available information. He would need to select the right entry strategy and target a consumer segment, offering appropriate incentive schemes to attract business. His challenge was to devise a strategy and build a stable, substantial customer base that would deliver the desired results to sustain long-term growth for both SmartMoney and its parent company.

On March 25, 2019, the head of business growth for SmartMoney, owned by the Indian conglomerate Smart Industries Limited, was expected by his company's management team to propose a strategy for capturing 10 per cent of India's digital payments market in financial year 2019-20. He knew that the market was vast and fragmented and that he was working with a platform business, where fast mobilization was a key factor. SmartMoney already had market presence, resources, and the required expertise to be competitive on the merchant side of the industry over the long term. Therefore, the immediate and considerable challenge was how to mobilize the consumer side, where the company faced various well-established and aggressive incumbents. To thoroughly asses the market, the head of business growth had to integrate a great deal of available information. He would need to select the right entry strategy and target a consumer segment, offering appropriate incentive schemes to attract business. His challenge was to devise a strategy and build a stable, substantial customer base that would deliver the desired results to sustain long-term growth for both SmartMoney and its parent company.

A firm's raw material sourcing knowledge can be a strategic resource. This article explores how firms can capture and use this knowledge. It examines the sourcing experiences of four firms in four different countries in the automotive industry and identifies the raw material sourcing knowledge-related parameters. Synthesizing the findings from these case studies, it proposes the concept of the sourcing hub, a collaborative center involving the firm, its suppliers, and raw material suppliers, which can effectively capture and deploy the raw material sourcing knowledge for managing value in upstream sourcing.

This case delves into the operational details of values-based leadership. It addresses core issues including: how do visionary leaders set directions and clear and visible values for the firm; how do they measure performance; and how do they balance the needs of all stakeholders? It explains how the founding entrepreneurs stimulated innovation; how knowledge and capabilities at Infosys are built from top down and bottom up; how sustainability is ensured through a leadership system and how strategies for continued growth are deployed. It analyzes the way behavior and culture influence the course of an entrepreneurial organization's development.