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Indian Premier League (IPL) Media Rights: Media Valuation
The Indian Premier League (IPL), a Twenty20 cricket league, underwent a transformative shift in 2022 as the IPL governing council conducted an e-auction for media rights, valuing them at US$5.64 billion. Viacom18 secured digital rights for $2.57 billion, highlighting the growing significance of online platforms. Disney Star invested $3.02 billion in exclusive TV and over-the-top rights, contributing to the IPL’s global popularity and revenue. Special packages, including weekend matches, attracted diverse investors, elevating the league to the second-highest globally—after the US National Football League. Unbundling media rights increased competition, emphasizing the elevated value of digital rights. Amidst competition between Disney+ Hotstar and Jio, strategic evaluation became crucial for the IPL’s position in the evolving sports broadcasting landscape, raising questions about global reach, digital engagement, revenue enhancement, and the pivotal role of media rights in sports property growth and valuation. -
MX Player: Content, Strategy, and Monetization of India’s Biggest Homegrown OTT (Streaming) Platform
When the new chief executive officer joined MX Player, the video streaming business in India was undergoing a content boom and witnessing many changes due to shifting media consumption patterns and the penetration and exponential growth of Western video streaming platforms such as Netflix and Amazon Prime Video. The structure of the Indian video-streaming content and consumer market was changing, with global streaming platforms inadvertently segmenting Indian consumers according to which platforms they could afford. Western streaming platforms had thus led to a category of aspirational consumers who desired distinct content but were not yet willing or able to pay for it. MX Player provided a solution to this audience by offering high-quality compressed video content for free. But could it address the needs of a growing number of digital customers and still be successful amidst the formidable competition in the OTT market?