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Rebel Foods: Disrupting the Food and Beverage Industry in India
Rebel Foods (Rebel) was the world’s largest internet restaurant company, with 45 food brands and 450 kitchens in 10 countries. As Rebel scaled up, they were gradually venturing into the business-to-business (B2B) space by partnering with other food brands. Their transition to a B2B model, although necessary, had some challenges. As their reliance on third-party food delivery partners continued to drive up costs, Rebel considered how to better integrate their supply chain. However, their food delivery partners provided greater brand visibility. In Rebel’s one-kitchen many brands model, would they be able to leverage technology and automation to scale up and expand successfully? -
RampMyCity: Making India “Accessible”
Ramp My City Pvt. Ltd. (RampMyCity)’s mission as a social enterprise was to foster in India the inclusion of people with disabilities. Established in 2019, RampMyCity was a social start-up dedicated to enhancing physical accessibility and delivering comprehensive training solutions across the public and private sectors. It collaborated with various corporations, private entities, and public institutions to offer seamless professional and practical end-to-end accessibility solutions and services. Its commitment extended beyond mere infrastructure improvements; RampMyCity aimed to transform the lives of people with disabilities by facilitating their full participation in society, creating accessible places for them, and promoting inclusivity. The founder now had to make some challenging decisions about the future of RampMyCity to ensure its scalability and sustainability. To scale effectively, what business model should the company adopt? Could the enterprise continue to depend on a flexible workforce and partnerships with larger organizations to drive its expansion, or would it be better for it to focus on building internal capabilities, including transitioning toward full-time operations and a larger, more permanent team to scale effectively and achieve sustained long-term growth?