In September 2014, the national logistics manager at Lajpal Tea Pvt. Limited (Lajpal Tea), a leading tea brand in Pakistan, received notice that one of his key logistics service providers would soon terminate his service contract for transportation services. This contractor had been associated with Lajpal Tea since the company originated; however, due to payment delays and non-responsive behaviour from the logistics team, he decided to terminate his services and provided three months' notice as per the terms and conditions of his contract. The transport company's business was strong: the owner had many local contacts, geopolitical influence, and a good understanding of the local market. However, his trucks were old fashioned and were not equipped with the latest technology, such as global positioning system tracking. Lajpal Tea, a leading organization with plans for expansion, had to decide what to do now. Should the logistics manager negotiate with the existing contractor or find an alternate transporter from among the other available options?

Procter & Gamble has been in Eastern Europe for 2 1/2 years. The case outlines the problems, missed opportunities and difficulties Procter & Gamble has had in transplanting their corporate culture onto the newly liberalized economies of Eastern Europe. The case requires students to generate alternatives for Procter & Gamble's future strategy in Eastern Europe given the political, economic, societal, and technological (PEST) environment.

Procter & Gamble must determine an entry strategy for Eastern Europe. The case examines the former Soviet Bloc countries, the opportunity they provide for a business endeavor like Procter & Gamble, and the product choices Procter & Gamble has available to them. Students must examine the political, economic, societal, and technological (PEST) environment and determine if the newly liberalized economies of Eastern Europe provide appropriate investment opportunities for Procter & Gamble. Students must also determine the scope of the necessary investment, the time profile and the difficulties it may face. A follow-up case (9A97H002) is available.