Given the continued risks to public health during the COVID-19 pandemic, boosting a company's risk-to-value proposition is both a financial and moral imperative. Companies that establish reputations for having safer locations will be rewarded by risk-averse clients. Leaders should keep in mind that the effectiveness of potential interventions will vary depending on their business's type of location.

Digital media consumes a large and growing share of our waking lives, but these goods and services go largely uncounted in GDP. That's because the measure is based on what people pay for goods and services. If something has a price of zero, then it typically contributes zero to GDP. Policy makers use GDP data to make decisions about how to invest in everything from infrastructure and R&D to education and cyberdefense, and regulators use economic data to set policy. Because the benefits of digitization are dramatically underestimated, those decisions and policies are being made with a poor understanding of reality. GDP-B is an alternate metric that supplements the traditional GDP framework by quantifying contributions to consumer well-being from new and free goods.