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Voot: Digital Commerce in the World of Connected Screens
In early 2017, Voot was one of India’s popular video-on-demand (VOD) service providers of movies and television series. By that time, more than 50 million users had installed the application on the Android mobile platform alone. Voot’s parent company, Viacom18 Media Pvt. Ltd. (Viacom 18), was popular for its television channels Rishtey, Colors, MTV, VH1, Nickelodeon, and Comedy Central India. Due to a rise in VOD service providers and a growing number of Internet users in India, VOD consumption had been increasing rapidly; therefore, launching Voot was important for Viacom18 to secure a place in the surging digital market. Even though Viacom18 was already a popular television network service provider at the time of Voot’s launch, it was not the first service to enter the VOD market, and its competitors were doing well. Voot had to determine what monetization model to implement and it had to choose a content strategy that would allow it to be competitive in the market, considering its diversified consumer base in terms of language, culture, and economic conditions. -
Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options
In December 2016, the founder of Nukkad, The Chaitastic Teafé Pvt. Ltd. (Nukkad), an organized tea café retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafés based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed youths with speech- and hearing-related disabilities. Its founder’s aim was to expand Nukkad to more locations so that more people with these disabilities could be employed and a larger customer base could be reached. What was the best way to achieve this aim? Should he continue expanding with his own outlets (traditional expansion) or through franchising? If the latter, what type of franchising model should Nukkad follow?