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CanadaHelps.org
Two entrepreneurs have created a not-for-profit online back office system that can be used at no charge by any of Canada's 70,000 charities to reduce their operating costs. The cost of maintaining the system has been underwritten by major financial service firms. Just as the entrepreneurs are about to launch, a for-profit service announces a similar service that targets the same charities. The entrepreneurs are concerned about overlap, pre-emption and possible confusion in the market. They wonder if they should alter their planned strategy or perhaps should just abandon the project. -
The Percy Group: Opportunity in the Retirement Home Industry
The Percy Group is a diversified real estate development company. The president must decide whether to invest $7.9 million to convert one of the company's apartment buildings into a retirement home. The company had not previously converted or operated a retirement home. He must evaluate industry trends and the expected cash flows necessary to determine whether the investment is expected to earn the company's cost of capital. He must also undertake sensitivity analysis and a qualitative evaluation.