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最新個案
- Leadership Imperatives in an AI World
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Casual Comfort
In June of 1988, Lee Greenspoon and Michael Bellman, two students at The University of Western Ontario, were excited about a new business proposal. After months of research they were anxious to launch their own bean bag chair to the university student market. Many decisions including product type, price and promotion strategy needed, would have to be made quickly if they were to be ready to sell bean bags by September 1988.