The sharing economy has emerged in recent years as a disruptive approach to traditional business models. Drawing on a multi-year research program and a design-based methodology, this article introduces a framework and generative tool called the Sharing Business Model Compass. As an actionable framework, the Compass helps elucidate the multiple, innovative forms sharing economy businesses are adopting. As a generative tool, it enables entrepreneurs, investors, incubators, and incumbents interested in entering the sharing economy to create, present, and evolve a compelling sharing business model as well as evaluate its extent of robustness.
More than 40% of U.S. consumers participate in the $300 billion conscious consumer market (CCM). In the past decade, the growth of the CCM has not gone unnoticed by startups and established multinational corporations. Yet what differentiates success and failure of such forays is not fully understood. By using multi-case study design, this article explores how a range of firms have approached entry into the CCM. It develops a CCM Entry Strategies Matrix that suggests alternate market entry strategies dependent on the scope of the marketplace and the values of the target consumer segment.
This article introduces the special issue on the increasing role of cities as a driver for (open) innovation and entrepreneurship. It frames the innovation space being cultivated by proactive cities. Drawing on the diverse papers selected in this special issue, this introduction explores a series of tensions that are emerging as innovators and entrepreneurs seek to engage with local governments and citizens in an effort to improve the quality of life and promote local economic growth.
Pressures on infrastructure-due to growing urban populations, the ubiquity of new technologies, and collaborative business models-are fostering a new form of entrepreneurship focused on addressing quality of life in cities. Urban entrepreneurs are challenging the logic of formal market structures, forcing us to reframe our thinking around the interactions between place, individuals, institutions, and the resulting innovative outcomes. Urban entrepreneurs-operating at the neighborhood, city, and global levels-are developing alternative forms of private-public-people partnerships and unique business strategies.