個案總覽

This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market. Well known in Europe, Asia, and the Middle East, the brand was unknown in Canada. Aware of their lack of experience in this market and that North American culture differed greatly from Europe's, the owners launched a joint venture with a Montréal-based partner.

Since its founding in 2011, Art With Impact (AWI) had one precise goal—to enable young people in Canada and the United States to talk about mental health issues through art and media. The foundation enjoyed great success. However, like many other charities and non-profit organizations, AWI was struggling with the challenge of raising adequate funding. In 2017, AWI was looking ahead and wanted to design a sophisticated social media to attract numerous smaller donors. Was there an ideal strategy to achieve high levels of funding and high numbers of donors? Or would it be best to focus solely on raising the number of donors to build a database, collect data, and refine a strategy to collect more funding from AWI’s donors in the future?

Since its founding in 2011, Art With Impact (AWI) had one precise goal-to enable young people in Canada and the United States to talk about mental health issues through art and media. The foundation enjoyed great success. However, like many other charities and non-profit organizations, AWI was struggling with the challenge of raising adequate funding. In 2017, AWI was looking ahead and wanted to design a sophisticated social media to attract numerous smaller donors. Was there an ideal strategy to achieve high levels of funding and high numbers of donors? Or would it be best to focus solely on raising the number of donors to build a database, collect data, and refine a strategy to collect more funding from AWI's donors in the future?