In January 2020, Philippe Isler, director of the Global Alliance for Trade Facilitation (Alliance), was preparing for the Alliance’s steering group meeting that spring. He needed to set forth a plan on how to scale Alliance operations to deliver on current and proposed projects. The Alliance had only three years left in its current funding cycle, and a long list of projects to complete. Isler knew that meeting the funding governments’ expectations with the current structure would be a challenge for the Alliance. He thus faced a complex organizational design challenge and had to reflect how to develop the efficiency of the Alliance. Isler considered three options to scale Alliance operations: growing organically, adding several arms-length implementing partners, and adding a new implementing partner into the Alliance secretariat. Alternatively, he could dial back the Alliance’s current growth plans.