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Next Gen Transformation at Rotoplas
This case takes place in February 2019 as Rotoplas, a Mexico-based commercial and residential cistern and pipe manufacturer serving markets in Central and South America, explores new market solutions that could revolutionize access to potable water through a subscription model. The idea and implementation plans were developed by Charly Rojas, son of the company founder and CEO, Carlos Velasco. The case highlights the company's historical growth and culture, as well as Rojas's relationship with his father and his desire to transform Rotoplas into an innovative company. Rojas faces common challenges associated with leadership transition to the next generation in a family business, as well as those of implementing change in an organizational culture steeped in tradition. Rojas prepares to meet with his father to discuss how to manage the leadership transition and introduce innovative market solutions.