Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of manufacturing jobs also attracted diverse migrants seeking a better life. But when the US steel industry collapsed in the 1980s, major companies fled Pittsburgh, along with wealthier residents and much of the middle class. The city and surrounding towns plunged into poverty, and "Steel City" lost a crucial piece of its identity. By 2022, Pittsburgh appeared to be thriving again. Major research institutions like Carnegie Mellon University drove the city's transition to an "eds and meds" economy. With its profusion of technical talent, Pittsburgh also developed industry clusters around advanced technologies like robotics and lured technology giants like Google and Amazon. Yet this newfound wealth did not extend to all corners of the city. Infrastructure was crumbling, poverty rates remained high, and Black residents had worse outcomes than both white residents and their counterparts in many other cities. Moreover, fiscal challenges and fragmented governance made it difficult for local leadership to implement solutions to these complex problems. Ed Gainey, Pittsburgh's newly elected and first Black mayor, considered objectives for his four-year term. How could he ensure both growth and shared prosperity? Which problems should he tackle first, and who should be at the table? How would he measure progress?

In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye's flagship theatrical production was called "Hear Word! Naija Woman Talk True," which shared narratives of Nigerian women's struggles. By 2019, "Hear Word!" had debuted internationally, playing sold-out shows at distinguished venues like the American Repertory Theater and at the renowned Edinburgh International Festival. By spring 2020, COVID hit and venues closed, offering Fafunwa new possibilities, such as streaming content and reconsideration of production scale. What steps would it take to have iOpenEye and "Hear Word!" be successful five years down the line? Fafunwa contemplated her next move knowing that whatever it was, it had to be an iOpenEye 2.0 business model.

Five years after the company's founding, Andela, a company that built and trained remote engineering teams, became arguably Africa's greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale in an increasingly competitive landscape, its goal was to democratize trust and become an "Amazon Web Services" (AWS) for software engineering talent. With their windfall investment and the advent of COVID, Andela had to figure out their "2.0 model" to permit scaling. How would Andela stack up in a growing landscape of global remote talent companies? Could Andela become not just Africa's, but the world's AWS for trusted software engineering talent?

By 2020, Bridge International Academies and its "school in a box" model had achieved great scale. By leveraging digital technology and public-private partnerships, they had reached one million children across Africa and India through hundreds of schools. However, the organization encountered controversy as well as unexpected challenges resulting from COVID-19.

After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and violence already spreading throughout North Africa and parts of the Middle East. Hani Berzi, CEO of Edita, managed to navigate the company through this period, though the severe devaluation of the Egyptian pound in November 2016 meant yet another period of crisis for the country's economy and, with it, the snack food industry. Hani was faced with a series of hard decisions that would determine Edita's future. He held a crisis management meeting with his executive team and on the agenda were two key decisions. Should they increase their prices as a short-term strategy to survive the turbulent period at the risk of losing market share? Should Edita aim to diversify risk by tapping into underserved rural areas in Egypt or rather by expanding its presence in regional markets? Or, should the company adopt some combination of both strategies, or neither, and instead devise another course for addressing the crisis?

This case illustrates the challenge and opportunities that firms face when developing and executing new business models in high-risk, low-infrastructure, low-trust countries. It features a global logistics group, Agility, that aimed to become the leader in supplying innovative solutions that provide the backbone to growing consumer markets across Africa. Agility's objective was to fill the institutional voids in the warehousing and logistics space that prevented multi-nationals and local firms from successfully operating at a level similar to Western countries and other emerging markets. After proof-of-concept success in Ghana's free zone, Agility faced the challenge of expanding its business model across a diverse continent of 54 countries. Agility Africa's CEO, Geoffrey White, needed to plot the way forward. Should he set a high entry barrier by building several warehouse parks in one of Africa's economic regions? Or, should he expand across the continent with one facility in each of the large and growing countries? If the decision was to pursue regional expansion, should he try to open one park per country-even in small ones-or build satellite developments in secondary cities where Agility already had facilities? He also needed to consider the pace of phasing in each park and the possibility of developing multiple parks in existing locations. With the world's fastest growing middle-class population and an internet revolution poised to spur the growth of consumer products and industrialization, Africa was considered by many as the world's leading and largely untapped, emerging market. White needed to make difficult and nuanced decisions that took account of the continent's many differences, as well as business similarities.