Day after day, we observe people doing the same things in the same ways. As a result, we expect people to wear shoes on their feet and gloves on their hands; to eat ice cream with a spoon, not a fork; and to sit at the front when they drive and the back when they don't. When we observe things over and over, our mind stops register¬ing the action and responding. There is no 'surprise' signal to make us think, 'Hey, maybe we could do things differently?' The author argues that even minor changes have the power to trigger 'dishabituation' by signaling that a new situation needs to be navigated. As a result, people are more likely to rethink the status quo. He provides insights for increasing creative thinking in organizations by inducing small changes to routines and environments.