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How a One-Time Incentive Can Induce Long-Term Commitment to Training
Can a one-time incentive induce workers to commit to short- and long-term training to remain competitively employable? A one-time offer of $60 was given to workers who finished two courses within 4 months. It had a remarkable, positive effect on training participation during this period, and a sustained effect beyond it, but this only occurred when two psychological techniques were used to increase commitment to training and to shape perceptions of the incentive. These results have practical implications for companies and governmental organizations wanting well-trained workforces to sustain growth in competitive environments.