Vasenapoli revolutionized healthy eating with its millet-based delicacies crafted with the founder Chittem Sudheer’s mother’s expertise. Inspired by his travels and a passion for wellness, Sudheer embarked on a journey to create a sustainable and nutritious dining experience in Visakhapatnam, Andhra Pradesh, India. Vasenapoli emerged in 2016 as a beacon of innovation through meticulous recipe development and prototype testing, offering diverse millet dishes and exotic chutneys to delight customers. Despite challenges with ingredient sourcing and consistency, Sudheer’s dedication and strategic approach propelled Vasenapoli to success, carving a niche in the culinary landscape. Seven years later, a few new competitors around the city with similar offerings had cropped up, and the quest for the next strategic move was troubling Sudheer.