This case series (see also the B [UV3535], C [UV3536], D [UV3537], E [UV3538], F [UV3546], and G [UV4339] cases) focuses students on the boom-and-bust behaviors in the Northern Forest sawmill industry. Stakeholders, from landowners to sawmill owners to government officials to environmentalists, all want to make sure that the overall demand for saw logs, as driven by sawmill capacity, does not exceed the rate at which the trees are growing. They do not want sawmill demand to "overshoot" the productive capacity of the forest resource, a classic problem in renewable-resource economies that the region had experienced approximately a century earlier. Students are called upon to use system-thinking skills (analysis of reference modes of behaviors, causal-loop mapping, and stock-flow mapping) in creating their causal hypotheses of the underlying system structure. Students are asked to design system-structure policies to help sustain both the industry and the natural resources of the region.

This case examines the April 2002 decision of JetBlue management to price the initial public offering of JetBlue stock during one of the worst periods in airline history. The case outlines JetBlue's innovative strategy and the associated strong financial performance over its initial two years. Students are invited to value the stock and take a position on whether the current $22-$24 per share filing range is appropriate. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples. The epilogue details the 67% first-day rise in JetBlue stock from the $27 offer price. With such a backdrop, students are exposed to one of the well-known finance anomalies--the IPO underpricing phenomenon--and are invited to critically discuss various proposed explanations.

Spreadsheet supplement for case UV2512.