Poul Due Jensen (PDJ), the son of a Danish workhouse manager, had seen first-hand how harsh life can be. He understood early on that he needed to stand on his own two feet. After being orphaned aged 17, he worked as a machine operator, but soon founded his own water technology company, Grundfos Holding A/S, in 1944. He responded to a customer's need for a high-quality water pump by designing and manufacturing something completely new. As the company grew and expanded, its competency as a technological innovator and a quality employer became apparent. These dual passions were mutually reinforcing. A broadly educated and incentivized workforce pushed the boundaries of what was possible in providing water solutions to customers worldwide. The growing realization of the impact Grundfos' product line could have solidified the company's foundational commitment to helping the world's poor. Although the business was successful, PDJ - by now 63 - needed to think about the future. Of PDJ's four children, his son Niels was technically inclined and had worked in different positions in the company. He was ready to assume more of a leadership role. After speaking with colleagues and advisors, PDJ considered whether to change the organizational form of Grundfos from a company to a commercial foundation. A company owned by a foundation has greater focus on its purpose rather than the interests of the founding family. PDJ had seen examples of firms in which the family retained a leadership role in the enterprise, albeit from a distance on the foundation board. And a minority shareholding, along with the accompanying dividends, was often held by the founder's family. The foundation model seemed to hold real promise for Grundfos' future, but with less family engagement, would the corporate culture remain durable and authentic? Would being free of potential business disagreements keep his family intact? And would Grundfos still be a "family business"?

Without much family discussion, PDJ put majority ownership of Grundfos into the Poul Due Jensen Foundation in 1975. His family would receive a 15% stake in the company. This ownership stake was important, since by Danish law, the company could be sold if family ownership fell below 10%. The 8-member foundation board would oversee the company's long-term strategy and apply its Grundfos dividends to philanthropic pursuits - water, research and social inclusion. The Due Jensen family held 4 seats; the remaining board members were chosen for their expertise. Day-to-day operations at Grundfos lay with its corporate board. PDJ died soon after this, and Niels became CEO of Grundfos. He focused on innovation, technical excellence and new product development. In 2012 Danish law changed its governance approach. The foundation board expanded to 12 members to accommodate 4 employee representatives, and the family's voting block fell from one-half to one-third. After 2nd generation Niels retired as CEO in 2003, three non-family CEOs held the role. Niels' son, Poul, was chosen as CEO in 2020. Grundfos had become the world leader in water pump technology, with a large workforce, a presence in 59 countries and significant revenues. Increasingly, the company leveraged the life-saving impact of its products, and its humanitarian efforts were widely recognized. Over time, family members seeking liquidity sold shares to the foundation, bringing the family's ownership stake in Grundfos to under 10% and raising the possibility of a sale. Individual stakes now ranged from 0.15% to 3.96%. The 4th generation of this small family had fewer interactions with Grundfos than previous generations. There were internships, special projects and participation in company events, but no pressure to work there. Grundfos has grown beyond what many may consider a family business and ownership is mainly with the foundation. But its focus on building a healthy and sustainable business is still rooted in its

After over four centuries in business, the Beretta family's gun making enterprise stands at an important threshold. The family and its hometown have provided the cultural and philosophical underpinnings that have seen the company through good times and bad. Now, the firm must address a more insidious challenge. How to continue to grow and adapt to new market and competitive situations while retaining the core that brought the company to where it is today. The role of corporate culture is juxtaposed with stability in the face of change, dedication to craftsmanship and the latest technology, close-knit family bonds and an ardor for individualism. The exercise of seemingly contradictory business concepts and approaches is examined.

From its beginning in 1947, the Torvald Klaveness Group succeeded in the shipping business through innovation and the vision of one man, Torvald "TK" Klaveness. The company grew and prospered until 1989, when TK handed the reins over to the second generation. His eldest son remained true to his father's principals and business philosophy. As yet another management transition drew closer, the next generation considered changes to the founder's succession plan and the company's strategic approach.