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Inverroche Gin: Taking African Sophistication Global
The owner of Inverroche Distillery established a viable business incorporating fynbos, the unique flora growing around the remote community of Still Bay, South Africa, into her premium gins. She grew Inverroche Distillery into the dominant brand in the artisanal gin segment of the South African gin market and beyond. In 2018, she was facing key decisions about taking her business forward. Should she grow Inverroche Distillery by actively focusing on expanding her business internationally, or should she instead focus on growth in the domestic market? If she decided to go global, was the US market the best choice for expanding her business? If she were to enter the US market, what mode of entry would be most appropriate, taking Inverroche’s firm-specific resources into account? -
Soweto Gold: Building an Iconic Craft Beer Brand
Soweto Gold was a premium microbrewery in the township of Soweto, South Africa. In 2011, one of its co-founders got the idea to start a craft brewery while on an advanced brewing course in London. After a period of soul-searching and research, in 2013, he found a partner to begin producing and marketing a new craft beer. They found early success by focusing their efforts on getting to know the craft beer market and creating a sustainable value proposition. However, by 2016, they faced questions regarding how to grow the market for their iconic brand. How could they better reach some of their untapped markets and cement the brand in the minds of consumers? Should they contract out the brewing to a larger company outside Soweto in order to expand production? The challenge was to act boldly but not make any mistakes.