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Disintegrated Marketing
- Daniel Klein
- 商品編號：F0303B
- 商品分類：Article
- 長度：2頁
- 出版日期：2003-03-01
- 學門：
  - Marketing
Companies typically divide up the aspects of major marketing campaigns, assuming that the efforts of a half-dozen or more specialty agencies and internal groups will reinforce one another. But a better approach is to "systems engineer" a campaign, which may require that each component be compromised to serve the needs of the whole.

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