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  • Media General and the Balanced Scorecard (A)

    • 商品編號：UV1135
    • 商品分類：Case
    • 長度：18頁
    • 出版日期：2008-06-05
    • 學門：
    "Media General and the Balanced Scorecard (A) " (UV1135) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UV1137) presents a situation where a business-unit manager turns to his region's BSC to evaluate the possible reasons for a quarterly revenue shortfall. These cases can be used in an undergraduate, graduate, or executive-education setting to introduce the BSC topic.
    詳細資料

  • Media General and the Balanced Scorecard (B)

    "Media General and the Balanced Scorecard (A) " (UV1135) describes the impetus for and the process of implementing a balanced scorecard (BSC) in a large, publicly held, multimedia news organization. The B case (UV1137) presents a situation where a business-unit manager turns to his region's BSC to evaluate the possible reasons for a quarterly revenue shortfall.
    詳細資料