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When most people think of the word, 'creativity', their mind immediately leaps to artistic endeavours like sculpture, drawing or music. You may believe that architects and designers are paid to be creative, but CEOs, lawyers and doctors are not. The authors-brothers who have worked for 30 years at the forefront of innovation at IDEO-call this misconception 'the creativity myth.' They describe two strategies (there are six more in their latest book) to help you get from 'blank page' to insight, and show that by embracing this challenge yourself, you will influence those around you to do the same. The article is excerpted from Creative Confidence: Unleashing the Creative Potential Within Us All (Crown Business, 2013) by Tom Kelley and David Kelley.

In January of 2013, Design Thinking reached a milestone when the venerable CBS TV-news magazine 60 Minutes featured "one of the most innovative thinkers of our time; a man who has had an enormous impact on our everyday lives." The subject: David Kelley, founder of IDEO and Stanford's Hasso Plattner Institute of Design. In this adapted excerpt of Charlie Rose's interview with Kelley, he discusses the Design Thinking methodology, his work with Steve Jobs and how far Design Thinking has come in just a few short years.

Most people are born creative. But over time, a lot of us learn to stifle those impulses. We become warier of judgment, more cautious, more analytical. The world seems to divide into "creatives" and "noncreatives," and too many people resign themselves to the latter category. And yet we know that creativity is essential to success in any discipline or industry. The good news, according to authors Tom Kelley and David Kelley of IDEO, is that we all can rediscover our creative confidence. The trick is to overcome the four big fears that hold most of us back: fear of the messy unknown, fear of judgment, fear of the first step, and fear of losing control. The authors use an approach based on the work of psychologist Albert Bandura in helping patients get over their snake phobias: You break challenges down into small steps and then build confidence by succeeding on one after another. Creativity is something you practice, say the authors, not just a talent you are born with.