Executives need guidance about managing their organizations' engagement with societal issues-including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support among key stakeholders, the authors write. Rather, it results from adhering to certain processes and strategies, which they have derived from recent global survey research along with examples from managerial best practice. They offer an approach that is anchored in data but sensitive to values and context. It can be helpful in figuring out which issues to address and how; in ameliorating disappointment among stakeholders; and in managing any potential blowback. Data can tell you what your various stakeholders care about, they write, but judgment is necessary to act in careful consideration of conflicting preferences while being consistent with your company's values.